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KELLOGG COMPANY LAUNCHES FITNESS PROGRAM ON THE HOLLYWOOD WALK OF FAME
TONY THE TIGER GOES TO HOLLYWOOD TO HELP FAMILIES GET IN STEP!

Kellogg Company Launches Fitness Program on the Famous Hollywood Walk of Fame

BATTLE CREEK, Mich. — How many steps does it take to help keep your family fit? Kellogg wants Americans to know that improving their families’ health and fitness is easier than they think. To prove it, the company is launching its Get in Step program, giving families a simple plan that can help improve their health, get them more active, and help them take control of their weight. To kick off the program in style, Tony the Tiger traveled to Hollywood to show kids and parents how to Get in Step with a walk down the famous Hollywood Walk of Fame.

Kellogg’s Get in Step is a 12-week plan that requires only two small adjustments to your daily routine: walking an extra 2,000 steps—approximately one mile—every day, and eating a bowl of cereal every day. The program was tested by the University of Colorado Health Sciences Center, and researchers found that Get in Step participants increased their activity level and reduced their body fat. Adult participants showed reduced weight gain. To help families get started on the program, Kellogg created the Get in Step “Get Fit Kit,” which includes a pedometer, a plan guide, nutrition and fitness tips, and reward stickers. Kits can be ordered on the Get in Step Web site http://www.kelloggs.com/promotions/getinstep/kit.shtml.

"Kellogg wants to show kids and adults that living a healthy lifestyle does not have to be hard work," said Christine Lowry, Kellogg Company vice president, nutrition. "The Get in Step program highlights the simple things we can do everyday—like walking an extra 2,000 steps and eating a bowl of cereal for breakfast—that can help improve our health and fitness."

Kellogg launched the program in Hollywood, California. Tony the Tiger was on hand to show kids from Big Brothers/ Big Sisters how fun walking can be, and led them from the famous footprints in front of Grauman’s Chinese Theatre down Hollywood Boulevard along the Walk of Fame. Tony and the kids were joined by Toucan Sam, Snap! Crackle! Pop!, a Los Angeles fitness expert and the ceremonial “Mayor of Hollywood,” Johnny Grant. Kellogg Company provided the walk’s participants with pedometers so they could track their steps and Get in Step “Get Fit Kits” to get started on a new daily program.

With 2004 sales of nearly $10 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The Company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s Web site at http://www.kelloggcompany.com.

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