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TAKE THE "2-WEEK FIBER CHALLENGE" AND FEEL THE DIFFERENCE! EATING ONE BOWL OF FIBER-RICH CEREAL A DAY IS AN EASY WAY TO ADD FIBER TO YOUR DIET
August 22, 2005
Take the "2-Week Fiber Challenge" and Feel the Difference!
Eating One Bowl of Fiber-Rich Cereal a Day Is an Easy Way to Add Fiber to Your Diet

BATTLE CREEK, Mich. - In keeping with its heritage of promoting healthy lifestyle habits, Kellogg Company (NYSE:K) unveils the "2-Week Fiber Challenge" to encourage Americans to increase their fiber consumption.

Nine out of ten Americans do not eat enough fiber. In fact the latest data from the Centers for Disease Control and Prevention shows that the average American adult only consumes about half of the daily fiber requirement of 25 to 30 grams per day.1 But fiber is essential to good health - research shows that incorporating fiber into your diet may help reduce the risks of colon cancer, heart disease, type-2 diabetes and obesity.2

To participate in the 2-Week Fiber Challenge, consumers are asked to eat just one bowl a day of either Kellogg's Frosted Mini-Wheats, Raisin Bran or All-Bran for two weeks. In this short period of time, participants should feel a difference. Frosted Mini-Wheats, for example, offers up to 25 percent of daily fiber needs in a single bowl.

"Along with items like water, leafy greens and whole grains, fiber is an 'essential food' - literally a cornerstone in a healthy lifestyle," said Dr. Andrea Pennington, M.D., author of "The Pennington Plan," noted lifestyle expert and past medical director of the Discovery Health Channel. "The 2-Week Challenge is an easy and tasty way to incorporate fiber into Americans' diet."

"People will stick with healthy foods over the long haul if they feel quick results," Pennington said. "The Challenge's one bowl a day for just two weeks is an easy step in the right direction to help consumers improve their eating habits." For more information, visit www.kelloggfiberchallenge.com.

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