KELLOGG PARTNERS WITH GIRLS ON THE RUN TO HELP GIRLS EARN THEIR STRIPES
Jun 2, 2005
KELLOGG PARTNERS WITH GIRLS ON THE RUN TO HELP GIRLS EARN THEIR STRIPES

Partnership Promotes Physical Fitness, Self-Esteem and a Healthy Lifestyle

BATTLE CREEK, Mich. - Kellogg Company (NYSE:K) announced today a partnership with the nonprofit organization Girls on the Run to encourage girls aged 8-11 to be more active, eat right and live a balanced and healthy lifestyle. Kellogg will sponsor Girls on the Run over three years as part of its Kellogg’s Frosted Flakes Earn Your Stripes initiative.

“We are very excited to be working with Kellogg to provide girls with a common message…to be strong, respect their bodies, and believe in themselves,” said Girls on the Run founder Molly Wilmer Barker. “Thanks to Kellogg we will be able to provide our program to thousands of girls-girls who will exit our program not only feeling good about their bodies but also able to identify their own unique gifts and talents. This kind of self-awareness will help them succeed in every part of their lives.”

The centerpiece of the partnership is Kellogg’s Frosted Flakes’ sponsorship of Girls on the Run’s after-school programs, which include running games and workouts to promote “whole-girl” fitness and self-confidence, culminating in a 5K race. The self-esteem program is complemented by a curriculum that provides girls with the necessary tools to weather the challenges of adolescence.

“Girls on the Run is a perfect fit with the goals of our Earn Your Stripes program,” said Jenny Enochson, Kellogg Company senior director of marketing communications. “We want to help girls build their self-confidence, eat right, stay fit and, at the same time, have fun. This partnership does all of that.”

Kellogg’s Frosted Flakes launched its Earn Your Stripes program in 2004. The initiative is designed to encourage kids to be more active, eat right and work hard to achieve their goals. One of the program’s 2005 highlights is “Tips from the Pros,” which offers insider training tips and challenges from all-star athletes Mia Hamm, Tony Hawk and Kevin Garnett. Kids can access the tips via a CD-ROM available in packages of Kellogg’s Frosted Flakes. The CD will take kids to a special Web site, where they will find exclusive training videos featuring each athlete, encouraging kids to “Work Hard, Eat Right and Never Stop Earning Your Stripes.” To learn more about Earn Your Stripes, go to www.tonythetiger.com.