KELLOGG’S TIGER POWER & PARENTING MAGAZINE TEAM UP TO PROMOTE HEALTHY, ACTIVE CHILD LIFESTYLES
Jun 2, 2005
KELLOGG’S TIGER POWER & PARENTING MAGAZINE TEAM UP TO PROMOTE HEALTHY, ACTIVE CHILD LIFESTYLES

TIGER POWER™ Triathlon Travels to Zoos Across the Country, Combining Physical Activity, Food, and Fun, While Highlighting Benefits of Calcium, Protein and Fiber

BATTLE CREEK, Mich. - Kellogg Company (NYSE:K) and Time Inc.’s Parenting magazine today announced plans for the TIGER POWER™ Triathlon - a five-city event to help educate parents and children about the importance of leading a healthy and active lifestyle. Held at major zoos in Fort Worth, Baltimore, Chicago, San Francisco and Los Angeles, the TIGER POWER™ Triathlon presented by Kellogg Company and Parenting magazine provides fun and games that encourage physical activity and highlights the “kid-critical” benefits of Kellogg’s Tiger Power as a good source of calcium, protein and fiber.

Beloved cereal icon Tony the Tiger will be on hand at each event as kids navigate their way through the TIGER POWER™ Triathlon obstacle course, featuring physical challenges including the Protein Pedal, Calcium Climb & Crawl, Whole Wheat Wiggle Weave, and a Balanced Breakfast Beam. Moms and dads are invited to relax in the Parenting lounge and learn about the role Kellogg’s Tiger Power plays in helping kids get the important nutrients their bodies need for growth. Participants will each receive a sample of Kellogg’s Tiger Power, a Kellogg’s ‘Get in Step’ activity kit, a copy of Parenting’s TIGER POWER™ Backyard Summer Games guide, and a special finisher’s medallion for completing the course, while supplies last.

“The TIGER POWER Triathlon is about helping kids grow and teaching them the importance of being active while providing parents with the information they need to ensure their children are eating a wholesome diet,” said Jenny Enochson, senior director of marketing communications for Kellogg Company. “Tiger Power is a delicious and nutritious whole-grain cereal that kids will enjoy and parents can feel good about.”

Parenting magazine is a natural partner for Kellogg,” said Jeff Wellington, Vice President and Group Publisher at The Parenting Group. “We both share the same mission -- giving moms and dads the information they need to raise healthy and happy kids.”

The TIGER POWER™ Triathlon begins on Saturday, June 4 and runs for five consecutive weekends through July 2. The complete schedule is as follows:

  • 10 a.m. - 6 p.m. on Saturday, June 4 at the Fort Worth Zoo
  • 10 a.m. - 4:30 p.m. on Sunday, June 12 at the Maryland Zoo in Baltimore
  • 10 a.m. - 6 p.m. on Saturday, June 18 at the Lincoln Park Zoo in Chicago
  • 10 a.m. - 5 p.m. on Saturday, June 25 at the San Francisco Zoo
  • 10 a.m. - 6 p.m. on Saturday, July 2 at the Los Angeles Zoo

For more information about the TIGER POWER™ Triathlon, visit parenting.com/freestuff or www.kellogg.com to learn more about Kellogg’s Tiger Power.