KELLOGG ANNOUNCES AGREEMENT TO ACQUIRE KRAFT’S NABISCO FRUIT SNACKS MANUFACTURING FACILITY
Apr 12, 2005
KELLOGG ANNOUNCES AGREEMENT TO ACQUIRE KRAFT’S NABISCO FRUIT SNACKS MANUFACTURING FACILITY

BATTLE CREEK, Mich. - Kellogg Company (NYSE: K) today announced that it has signed an agreement to acquire Kraft’s Nabisco fruit snacks manufacturing facility in Chicago, Illinois. The transaction, expected to be finalized by the end of June, will help Kellogg expand its fruit snacks business. In addition, Kellogg has acquired the Nickelodeon Fruit Snacks license commensurate with this sale.

“We continue to pursue the right kind of opportunities to grow our snacks business consistent with our current strategy,” said Jeff Montie, president, Kellogg North America. “We entered the fruit snacks business in 2003 and already Kellogg has become the second largest player in the category. This transaction positions us for even greater growth in this part of our business.”

The plant to be acquired has 300,000 square feet of manufacturing, office and warehouse space, plus additional space for internal expansion and available land for external expansion. Kraft has approximately 400 employees at the facility, virtually all of whom are expected to join Kellogg upon closing.

With 2004 sales of almost $10 billion, Kellogg Company (NYSE:K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at www.kelloggcompany.com.