NEARLY SIX MILLION AMERICANS HOSPITALIZED WITH HEART DISEASE EACH YEAR
Feb 14, 2005
NEARLY SIX MILLION AMERICANS HOSPITALIZED WITH HEART DISEASE EACH YEAR1
Kellogg Responds to Critical Health Need with the Launch of Smart Start Healthy Heart, the Only Nationally Distributed Cereal that Contains Ingredients that Can Help Lower Both Blood Pressure and Cholesterol

BATTLE CREEK, Mich. - Heart disease is the leading cause of death in the United States.2 Most people who suffer from heart disease are victims of its two principal risk factors: high blood pressure and high cholesterol. In response to this serious health crisis, Kellogg has introduced Smart Start Healthy Heart, the only nationally distributed cereal with oat bran, potassium and low sodium, ingredients that can help lower both blood pressure and cholesterol. The cereal has been certified by the American Heart Association.

Kellogg Company’s legacy is based on the philosophy that people can improve their health by eating a balanced diet and exercising. Medical experts agree that there are steps that people can take to reduce the risks of heart disease, including making changes to their diets.

“When it comes to heart health, we can literally take our lives into our own hands by making lifestyle changes that can help lower risks of heart disease,” said Andrea Pennington, M.D., author of “The Pennington Plan,” noted lifestyle expert and past medical director of the Discovery Health Channel. “Smart Start Healthy Heart is an excellent choice for people trying to take simple and immediate steps to improve their heart health.”

Smart Start Healthy Heart joins the Smart Start line-up, including Smart Start Antioxidants and Smart Start Soy Protein, products that offer health benefits for people who are actively seeking ways to improve their health. The new cereal is a combination of lightly sweetened toasted oat bran flakes and crunchy whole grain wheat and oat clusters.

Smart Start Healthy Heart will be available nationwide in February, which is Heart Health Month, a time when the nation focuses on ways to improve heart health. To commemorate the month, Kellogg is launching “Simple Start to a Healthy Heart,” an initiative aimed at increasing Americans’ awareness of the risks of heart disease and actions they can take to address those risks. Beginning on Valentine’s Day, February 14, and through March 13, 2005, consumers can go to www.simplestart2healthyheart.com to adopt a set of realistic goals developed in concert with Dr. Andrea Pennington and the Pennington Institute for Health and Wellness.

One lucky participant in the “Simple Start to a Healthy Heart” initiative will win a trip for two to the world famous Canyon Ranch Tucson’s Healthy Heart Week, or one of the many other options in Canyon Ranch’s “Life Enhancement Program.” Participants will learn how to embrace practical strategies to improve their health and wellness through full health assessments and consultation with nutritionists, lifestyle and fitness experts.

With 2004 sales of nearly $10 billion, Kellogg Company (NYSE:K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at www.kelloggcompany.com.

1Centers for Disease Control, 2001
2American Heart Association.