Kellogg Company Launches Cheez-It BBQ Cheddar Crackers
Sep 27, 2004
Kellogg Company Launches Cheez-It BBQ Cheddar Crackers
New flavor for one of America’s favorite cheese crackers tests through the roof, ties into nationwide grilling trend

Kellogg taps into the American barbequing fascination with Cheez-It BBQ Cheddar, the latest flavor innovation for one of the country’s favorite cheese crackers. With nearly three of four U.S. households owning a barbeque grill1 and a majority of Americans barbequing at least once a week,2 Cheez-It BBQ Cheddar crackers are sure to be a hit.

“Barbequing is a national American pastime, and Cheez-It BBQ Cheddar crackers let families enjoy the flavors of grilling all year round,” said Michael Allen, senior vice president Kellogg snacks.

With a balance of smoky and tangy BBQ flavor, Cheez-It BBQ Cheddar snack crackers add to the existing product line of such flavors as Cheez-It Cheddar Jack crackers, Cheez-It White Cheddar crackers, and Cheez-It Twisterz in Cheddar & More Cheddar and Hot Wings & Cheesy Blue.

Cheez-It BBQ Cheddar crackers are available nationwide for a suggested retail price of $3.49 per 14.0 ounce box.

With 2003 sales of nearly $9 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at