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KELLOGG PARTNERS WITH LATIN STARS AND THE HISPANIC SCHOLARSHIP FUND TO HELP SUPPORT HISPANIC EDUCATION
Aug 20, 2004
KELLOGG PARTNERS WITH LATIN STARS AND THE HISPANIC SCHOLARSHIP FUND TO HELP SUPPORT HISPANIC EDUCATION
Kellogg Company Launches Its First Ever Hispanic Music Scholarship Program Through Star-Studded 2004 Musi Kellogg’s Tour

BATTLE CREEK, Mich. - Only 7 percent of students currently enrolled in four-year colleges are Hispanic.1 Studies say one reason for the low Hispanic representation in colleges and universities may be that many Hispanic high school students are not aware of the college scholarship opportunities available to them.2 Kellogg Company has taken a leadership role in combating these problems by partnering with the Hispanic Scholarship Fund (HSF) to award a total of $35,000 in scholarships to Hispanic college-bound high school students.

“One of the pressing issues facing the Hispanic community today is the lack of high school students making the transition to college,” said Angel Colon, Kellogg’s senior manager of ethnic marketing. “Kellogg Company is proud to work with the HSF to further higher education among U.S. Hispanics. Music has always been an important part of the Hispanic experience. Through the Musi Kellogg’s tour and the HSF, Kellogg is able to give back to the community in a meaningful way, while helping to develop Hispanic musical talent.”

By teaming up with HSF, the premier Hispanic educational organization in the United States, Kellogg has selected an ideal partner to further its goal of promoting higher education within this community. “The Hispanic Scholarship Fund is very proud to have corporate partners supporting our efforts to encourage young Hispanic students to strive for a college education,” said Sara Martinez Tucker, president and chief executive officer of the Hispanic Scholarship Fund. “We are grateful to Kellogg for helping HSF advance its scholarship and outreach efforts.”

A $5000 check from the Kellogg Company will be presented to an HSF representative at each of the seven stops on the Musi Kellogg’s 2004 tour, which will run from August to September. HSF will then select two Hispanic students in each market to receive $2,500 to put towards the pursuit of a college degree in music.

While the scholarship program supports the future of Latin music, the tour itself will feature some of today’s hottest names in Latin entertainment, including Ricardo Montaner, Franco De Vita, Los Temerarios, Chrisitan Castro, Obie Bermudez and Ana Barbara. Tickets can be purchased at www.ticketmaster.com and at venue box offices.

1National Center for Education Statistics, Status and Trends in the Education of Hispanics, April 2003.
2Chronicle of Higher Education, Sallie Mae Fund, January 2003.

MUSI Kellogg’s HISPANIC TOUR 2004 SCHEDULE

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About the Hispanic Scholarship Fund
The Hispanic Scholarship Fund (HSF) is the nation’s leading organization supporting Hispanic higher education. Founded in 1975 as a 501(c)3 not-for profit organization, HSF’s vision is to strengthen the country by advancing college education among Hispanic Americans. In support of its mission to double the rate of Hispanics earning college degrees, HSF provides the Latino community more college scholarships and educational outreach support than any other organization in the country. During its 29-year history, HSF has awarded more than 68,000 scholarships in excess of $144 million to Latinos from all 50 states, Puerto Rico and the U.S. Virgin Islands who have attended more than 1,700 colleges and universities. For more information, visit www.hsf.net.

About Kellogg Company
With 2003 sales of nearly $9 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at www.kelloggcompany.com.

For all U.S. media inquiries:
269-961-3799
media.hotline@kellogg.com

Consumer Affairs Department:
800-962-1413
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General inquiries:
269-961-2000.

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DATE CITY VENUE PERFORMERS
8/26 DALLAS Escapade 2001 Ana Barbara, Los Temerarios
8/27 HOUSTON Escapade 2001 Ana Barbara, Los Temerarios
8/28 LOS ANGELES Universal Amphitheatre Ana Barbara, Los Temerarios
9/17 CHICAGO Rosemont Theatre Ricardo Montaner, Franco De Vita

Christian Castro
9/18 NEW YORK Theatre @ MSG Ricardo Montaner, Franco De Vita

Obie Bermudez
9/19 MIAMI American Airlines Arena Ricardo Montaner, Franco De Vita

Obie Bermudez
9/25 PHOENIX America West Arena Ana Barbara, Los Temerarios