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KELLOGG EXTENDS CATEGORY-LEADING WEIGHT MANAGEMENT CEREAL BRAND WITH LAUNCH OF SPECIAL K FOR A LOW CARB LIFESTYLE CEREAL
Jul 20, 2004
KELLOGG EXTENDS CATEGORY-LEADING WEIGHT MANAGEMENT CEREAL BRAND WITH LAUNCH OF SPECIAL K FOR A LOW CARB LIFESTYLE CEREAL
Company Also Expands Low Carbohydrate Product Offerings with Introduction of Keebler Chips Deluxe Carb Sensible Cookies and Kellogg’s Eggo Special K For Your Low Carb Lifestyle Waffles

BATTLE CREEK, Mich. - Kellogg’s Special K - a cereal long associated with weight management - now comes in a new variety that allows people watching their carb intake to continue to enjoy their favorite cereal brand for breakfast.

With 10 grams of protein, 5 grams of fiber and just 9 grams of net carbs per serving, Kellogg’s Special K For A Low Carb Lifestyle’s lightly sweetened wheat, soy and rice flakes provide consumers with a low-fat, delicious way to limit carbohydrate intake while enjoying a healthy breakfast. At just 140 calories per serving with a ½-cup of fat-free milk, Special K For A Low Carb Lifestyle is an excellent addition to the Special K line of products.

“Special K has been focusing on the importance of weight management for more than 50 years,” said Jeff Montie, president, Kellogg North America. “This variety of Special K is an excellent choice, particularly for individuals following a low carb lifestyle.”

In addition to launching Special K For A Low Carb Lifestyle, Kellogg also introduces Keebler Chips Deluxe Carb Sensible Cookies in the flavors of Chocolate Chocolate Chip with Pecans, Peanut Butter, and Chocolate Chip and Kellogg’s Eggo Special K For Your Low Carb Lifestyle waffles. The new cookies have 2, 3 and 4 grams of net carbs, respectively. The new waffles have 7 grams of protein, 3 grams of fiber and 4 grams of net carbs each. All products are available nationwide at grocery stores and mass retailers.

With 2003 sales of nearly $9 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company’s brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr’s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg’s web site at www.kelloggcompany.com.

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