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Kellogg Introduces Reduced-Sugar Versions of Leading Kids' Brands, Frosted Flakes and Froot Loops
Apr 19, 2004
Kellogg Introduces Reduced-Sugar Versions of Leading Kids' Brands, Frosted Flakes and Froot Loops


Kellogg Company today announced the introduction of new One-third Less Sugar Frosted Flakes and Froot Loops, brand extensions that will complement the original versions of its popular kids' cereals. The new varieties contain no artificial sweeteners.

These new products demonstrate a significant category innovation and underscore Kellogg's on-going commitment to provide consumers with a range of products designed to meet their taste and nutritional preferences. Earlier this year, Kellogg also introduced a reduced-sugar version of its Kellogg's Hunny B's cereal, which now is WIC-eligible.

"The Frosted Flakes and Froot Loops brand extensions represent a great new option for parents and their families," said Jeff Montie, president, Morning Foods Division North America. "Consumer research indicates that parents value the fact that Kellogg was able to maintain great taste without adding artificial sweeteners. As a result, we're confident that we have two new products that parents and kids will enthusiastically agree on."

Kellogg's Frosted Flakes and Kellogg's Froot Loops One-third Less Sugar varieties are available nationwide at grocery stores and mass retailers for a suggested retail price of $3.69 per 17.5-ounce box and $3.39 per 13.3-ounce box, respectively.

With 2003 sales of nearly $9 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at

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