Corporate & U.S. News

Mar 12, 2004

Two Out of Three Americans Fail to Meet Their Daily Value for Fiber
BATTLE CREEK, Mich. - Americans are experiencing a severe fiber deficit, with two out of three people not consuming the recommended levels of dietary fiber, according to data from the government's National Health and Nutrition Examination Survey. Inadequate fiber intake is associated with a range of potential health issues, say health experts. Recent research has shown that the lack of fiber in the American diet may be a major part of the obesity epidemic . In addition, fiber acts as an essential component of a healthy lifestyle by reducing the risk of colon cancer, heart disease and type 2 diabetes. Experts speculate this grave absence of dietary fiber is partially due to a lack of tasty fiber-rich foods.

"If you saw a food label that said, 'may reduce the risk of colon cancer, heart disease and diabetes, lower cholesterol and help control your appetite,' you'd think it was a scam. Yet that's exactly what fiber does, and the average American still consumes only 30% of the amount recommended," says nutritionist Heidi Skolnik, MS, CDN, FACSM. "Fiber is a necessity in a well-balanced diet and critically important to health maintenance. The need to consume more fiber-dense foods is a challenge we should all strive to meet."

A simple solution to increasing fiber intake without sacrificing taste is choosing the right breakfast cereal. For example, a whole-grain cereal such as Kellogg's Frosted Mini-Wheats offers 25 percent of the Daily Value of fiber in a single bowl. One great-tasting biscuit contributes 1 percent towards daily fiber needs. Fortified with 11 vitamins and minerals, Frosted Mini-Wheats can be part of a nutritious breakfast or a healthy on-the-go snack.

"In light of recent findings highlighting the need for Americans to consume more fiber, Kellogg is committed to raising awareness about the importance of a high-fiber diet," said Michael McBurney, Ph.D., senior director, nutrition & regulatory affairs for Kellogg. "We strive to help our consumers lead healthier, more balanced lifestyles and our whole-grain cereals provide an excellent source of daily fiber."

Kellogg's Frosted Mini-Wheats cereal is available at retailers nationwide for a suggested retail price of $3.49 for a 19-ounce box of Frosted Mini-Wheats Bite Size and $3.49 for a 16.5-ounce box of Frosted Mini-Wheats Maple and Brown Sugar.

With 2003 sales of nearly $9 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at

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