Corporate & U.S. News

Mar 2, 2004
Fruit Snacking Gets Twisted With Kellogg's Fruit Twistables

America's Favorite Breakfast Food Company Launches New Fruit Snacks

BATTLE CREEK, Mich. - Kellogg Company today announced the introduction of Kellogg's Fruit Twistables, the first 3-in-1 fruit snack. Now available nationwide, Fruit Twistables combine three colorful fruit flavored pieces to give kids the option of pulling them apart or eating them all together!

"By combining three fruit snacks into one, we have created a fun, interactive snack with a fruit taste kids love," said Graham Petersen, vice president innovation. "Since it's made with real fruit juice and is an excellent source of Vitamin C, Kellogg's Fruit Twistables are a snack parents and kids can both agree on."

Available in Fruit Punch, Wild Strawberry, and Triple Berry Twist, Fruit Twistables come in a 6-pack box and retail for $2.69. They can be found in the fruit snack aisle at stores nationwide.

As part of this new brand launch, Kellogg also introduces a new character, Sgt. Twistable, who debuted in new television advertising in mid-February. The first spot in a series of advertisements, entitled "Fruit Camp," features the boot camp sergeant helping to get the "fruit into shape" as they prepare to become Fruit Twistables product.

Sgt. Twistable is the latest to join the Kellogg's spokescharacters family that Americans have recognized for more than 70 years. Snap! Crackle! Pop! made their debut on Rice Krispies boxes in 1933. They are joined by Tony the Tiger, the world's biggest fan of Kellogg's Frosted Flakes, who first appeared in 1952, Toucan Sam, who has always known how to find a bowl of Froot Loops cereal since 1963, and Dig 'Em, the high-energy and fun-loving frog who first appeared on behalf of the Smacks brand in 1972.

This summer, parents and kids will have an opportunity to sample Fruit Twistables and meet Sgt. Twistable as he accompanies the Tonymobile on a nationwide tour. The Tonymobile is a traveling vehicle that allows consumers to interact with Kellogg's characters. For tour details visit www.tonymobile.com.

With 2003 sales of nearly $9 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at www.kelloggcompany.com.