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International TV Icon Don Francisco Announces Search to Find Latin Singing Sensation
Jan 14, 2004
International TV Icon Don Francisco Announces Search to Find Latin Singing Sensation

BATTLE CREEK, Mich. - Several Latin American superstars launched their careers on “Sábado Gigante,” Univision’s top entertainment show, hosted by one of televisions biggest icons Don Francisco. Making "Sábado Gigante" the perfect venue to announce, Kellogg’s Las Estrellitas, the search to discover the next Selena or Ricky Martin.

From Jan. 5 through Feb. 9, Kellogg’s Las Estrellitas, provides kids, ages 8-16, the opportunity to demonstrate their vocal talent - and a once in a lifetime chance to perform before millions of Latin music fans.

“Music is an important facet of Latino culture, that it is almost sacred,” said Angel Colón, senior manager, ethnic marketing for Kellogg. “There is no better way to honor this Latino heritage than by showcasing its next generation of musical talent through Kellogg’s Las Estrellitas.”

Kellogg’s Las Estrellitas’ talent search will be featured in six prominent Latino cities including Los Angeles, Miami, New York, Dallas, Houston and Chicago.

Six local winners - Las Estrellitas - from each city will receive a WALT DISNEY WORLD Resort Magical Gatherings family vacation package for eight and the chance to perform as the opening act in the MUSI Kellogg’s tour 2004. They will also perform at Walt Disney World’s “Latin Rhythm Nights” event in Telemundo’s New Year’s Eve Special, “La Fiesta de Año Nuevo de Kellogg” that takes place at Pleasure Island in the WALT DISNEY WORLD Resort.

To participate, aspiring “estrellitas” must submit a tape or CD with two Spanish songs, along with an official entry form and a signed parental consent form. Entries must be postmarked by Feb. 9, 2004.

“One of the most wonderful aspects of the Kellogg’s Las Estrellitas search is the opportunity kids have to express themselves,” said Colon. “Kids have the freedom to submit Spanish songs from any genre such as rap, salsa, banda, Tejano or rock en Español.”

Kids can also submit entries online by visiting Kellogg’s newly launched Spanish-language Web site, which provides Latinos with brand information, recipes of their traditional dishes, healthy style tips, Latino-oriented promotions and programs and corporate giving information.

Along with their official entries, participants must submit bar codes from any three Kellogg’s products of nine ounces or more or Keebler products of 4.6 ounces or more to: Kellogg, P.O. Box 185464, Battle Creek, MI 49018-5464.

With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world’s leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies, and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg’s, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi. For more information, visit

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