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Kellogg Company Brings Dr. Seuss' The Cat in the Hat to Consumers With Limited Edition Cereal and Pop-Tarts
Nov 17, 2003
Kellogg Company Brings Dr. Seuss' The Cat in the Hat to Consumers With Limited Edition Cereal and Pop-Tarts

Kellogg Lets the Cat out of the Hat with Breakfast Items Based on the Universal Pictures/Dream Works Pictures/Imagine Entertainment Holiday Film
BATTLE CREEK, Mich. - Kellogg Company announced the arrival of the limited edition Dr. Seuss' The Cat in the Hat cereal and Pop-Tarts toaster pastries through a promotion with Universal Pictures/DreamWorks Pictures/Imagine Entertainment's Dr. Seuss' The Cat in the Hat. Starring Mike Myers in the title role, the highly-anticipated film adaptation of the literary classic from Academy Award® winning producer Brian Grazer and director Bo Welch, also stars Alec Baldwin, Kelly Preston, Dakota Fanning, Spencer Breslin and Amy Hill and is scheduled for release on November 21.

Citing consumer appetite for all things The Cat In the Hat this holiday season, the world's leading producer of cereal and a top manufacturer of convenience foods will treat shoppers to not only the tasty new cereal and toaster pastries, but also to multiple The Cat in the Hat themed vacations, giveaways and in-box surprises.

The Cat in the Hat Pop-Tarts provides breakfast and snack fans delicious, wild strawberry-flavored toaster pastries coated with a blue frosted topping and tangy crunchlets, shaped like the Cat's hat in the story. The Pop-Tarts filling consists of the book-themed red and white stripes. Pop-Tarts, invented in 1963, remain a classic Kellogg brand, bringing smiles to the faces of adults and kids alike.

Kellogg, a trusted brand name in homes worldwide, is the owner of brands and characters that are synonymous with breakfast and have become a part of daily American life. In this latest partnership, Kellogg continues to bring families what they desire - quality breakfast and snack-foods with beloved licensed characters.

"Dr. Seuss' books have delighted children and taught the basics of literacy for more than 45 years, especially with The Cat in the Hat. We are pleased to partner with a national treasure," said Jenny Enochson, director of marketing communications for Kellogg Company. "Kellogg has been bringing beloved children's characters to life for many years, and the Cat is one of our most exciting partnerships to date."

The limited edition The Cat in the Hat cereal contains a tasty blend of corn and oats shaped like the infamous stovepipe hat worn by Dr. Seuss' title character. An innovation in food science, the cereal represents a break-through in culinary technology as festive red stripes distinctly appear on the individual cereal "hats."

The limited edition cereal and Pop-Tarts promotion will run through December 31, 2003. The Cat in the Hat fans also have a chance to win prizes through the following contests and promotions:

  • "Clean House Sweeps": Lucky cereal lovers who purchase Rice Krispies, Frosted Mini-Wheats, Apple Jacks, Froot Loops, Smacks, Kellogg's Frosted Flakes or Frosted Bite-Size Mini Wheats containing the Cat's infamous white gloves will win free cleaning from a Kellogg housecleaning crew for one year
  • "Heads Up for Hat Check": Corn Pops' lovers who find a striped hat in specially marked packages of Corn Pops cereal may win a mega-snow boarding, beach blast or resort party
  • Free The Cat in the Hat T-shirts: Cool T-shirts are available from Kellogg's Pop-Tarts with three specially marked UPC codes by mail
  • Free Thing One or Thing Two: Plush characters from the story my be found in specially marked packages of Rice Krispies, Froot Loops, Apple Jacks, Smacks, Kellogg's Frosted Flakes, Frosted Krispies, Cocoa Rice Krispies and Rice Krispies Treats

ABOUT DR. SEUSS' THE CAT IN THE HAT The Cat in the Hat by Dr. Seuss was first published in 1957, and remains one of the top ten best-selling hardcover children's books of all time. The mischievous feline visitor in the striped stove-pipe hat makes his big screen debut with this live-action production, which will bring the delightfully off-kilter Dr. Seuss characters - as well as some new ones created especially for the film - to life on the big screen.

Dr. Seuss' The Cat in the Hat film is licensed by Universal Studios Consumer Products Group (USCPG), which is responsible for global licensing and retail strategies as well as building brand recognition. USCPG is a unit of Universal Pictures, a division of Vivendi UNIVERSAL Entertainment (VUE) (www.universalstudios.com), the U.S.-based film, television and recreation entity of Vivendi Universal, a global media and communications company. Dr. Seuss' The Cat in the Hat has been rated PG (Parental Guidance Suggested - Some Material May Not Be Suitable For Children) for mild crude humor and some double entendres.

ABOUT KELLOGG COMPANY With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies, and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi. For more information, visit

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