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Cheez-It Crackers Announces Grand Prize Junior Sportscaster Winner
Nov 12, 2003
Cheez-It Crackers Announces Grand Prize Junior Sportscaster Winner

15-Year-Old Amateur is Real Pro
BATTLE CREEK, MI -

Move over Chris Berman, America has a new sportscaster, and he is not even sixteen. Cheez-It Crackers has named 15-year-old sports whiz Grant Paulsen as the grand prizewinner of the first-ever Cheez-It Crackers Junior Sportscaster Search.

"Grant's contest entry amazed us," said Jenny Enochson, director of marketing communications for Kellogg. "His communications skills, enthusiasm and sports knowledge made him the clear winner - we can't believe how talented he is!"

A native of King George, Virginia, Paulsen has been a sports fanatic since he was five, when he penned his first sports column for his local newspaper. Currently a high school sophomore, Paulsen is well on the road to a hot career in broadcasting. He hosts a weekly national talk show on XM Satellite Radio and has served as a commentator for the ABC Sports' Super Bowl XXXVII Game Show and the 2003 Little League World Series. Paulsen also appeared on television shows such as "Real Sports with Bryant Gumble," and "NFL Under the Helmet." Paulsen also offers his lively sports analysis on a regular basis on the "The Late Show with David Letterman."

Paulsen can now add his win of the Cheez-It Junior Sportscaster Search - a $5,000 scholarship for a degree in broadcasting - to his illustrious resume.

Cheez-It Crackers were introduced in 1921 by the Sunshine Biscuits Company. In 1996 Keebler Foods Company acquired Sunshine Biscuits and in 2001, Keebler became part of the Kellogg Company family. Today, Cheez-It Crackers come in the following flavors: Original, Reduced Fat, White Cheddar, Parmesan Garlic, Cheddar Jack, Hot & Spicy, and two new crowd favorites Chili Cheese and Cheesy Sour Cream & Onion.

With 2002 sales of $8.3 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies and crackers. The company also produces natural and vegetarian foods. Founded in 1906 and dedicated to providing nutritious and tasty foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It Crackers, Morningstar Farms and Kashi. For more information, visit www.kelloggs.com.

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