Corporate & U.S. News

Aug 11, 2003

New Kellogg's Snack Bar Offers Healthy Option Without Sacrificing Taste
Battle Creek, Mich -

When chocolate cravings hit, adults no longer have to worry about giving in and feeling guilty thanks to the new Kellogg's Krave snack bars. The wholesome snack bars offer adults a nutritious and great tasting alternative to chocolate candy bars.

With nearly half the fat of leading candy bars, as well as being a good source of protein and calcium, Kellogg's Krave snack bars help satisfy chocolate cravings and give bodies a boost. Krave snack bars contain 11 essential vitamins and minerals and 50 percent of daily value of anti-oxidants, vitamins A, C and E, and have nearly as much calcium as a cup of low fat cottage cheese. Calcium plays an important role in adult health as it helps in preventing osteoporosis.

"Krave bars are a great solution for managing chocolate cravings," said Barbara Albright, RD and Family Food & Fun Expert. "Wholesome snack choices typically only include chocolate bits and coatings, but with Krave adults can enjoy a true chocolate experience."

According to recent Kellogg's research* , 47 percent of women named chocolate as the food they crave most and 6 out of 10 described chocolate as a food that they "love." Additionally, a similar study** found that 75 percent of cravings could be satisfied by chocolate alone, and that 43 percent manage their cravings by eating just a little bit of chocolate. Finally, women listed weight gain (83 percent) and health (42 percent) as the top reasons for worrying about eating chocolate.

Now available nationwide, Kellogg's Krave snack bars can be found in the granola/cereal bar section of major supermarkets and grocery stores in two flavors - Chocolate Delight and Chocolate Peanut. The suggested retail price for a six-count box is $2.99.

The two Krave flavors offer customers variety. Chocolate delight features whipped chocolate blended with toasted grains and toffee bits in a chocolate coating, while chocolate peanut flavor includes chewy nougat with crispy rice, caramel and chopped peanuts in a chocolate coating.

About Kellogg Company

With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies, and crackers. The company also produces natural and vegetarian foods.

Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi. For more information, visit Kellogg's web site at

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