KELLOGG SPONSORS SIX CITY LATIN MUSIC TOUR
Apr 10, 2003
KELLOGG SPONSORS SIX CITY LATIN MUSIC TOUR

BATTLE CREEK, Mich. -

An all-star lineup of Latin performers will tour six U.S. cities in June as Kellogg Company (NYSE: K) sponsors MUSI Kellogg's Tour 2003.

The musical lineup includes three-time Grammy Award winner Olga Tañon; Alicia Villareal, who leads the Monterrey-based Tejano sextet Grupo LIMITE; Colombia native Cabas, who specializes in traditional Colombian rhythms and Latin pop; the "Princess of Tejano Music" Jennifer Peña; Bacilos, who currently tops the "Hot Latin Tracks" of Billboard; Marisela, known as the "Latin Madonna;" and bachata sensation Aventura, featuring four Bronx-raised, Dominican cousins in their early twenties.

MUSI Kellogg's Tour 2003 will travel to Chicago, New York, Miami, San Antonio, Houston and Los Angeles. The performers will make personal appearances in the tour cities where fans can receive autographs and photographs. Locations of the appearances will be announced prior to each concert.

Kellogg will make cash donations supporting music education in each city on the tour. Donation recipients include, Chicago's People's Music School; New York's Americas Society; Nuestras Raices Program at Miami-Dade County Parks and Recreation; San Antonio's Guadalupe Cultural Arts Center; Talento Bilingue de Houston; and Music Center, Performing Arts Center of Los Angeles County.

"We are delighted to work with Kellogg on this project," says Bruce Moran, president CIE USA, the tour's management company. "Kellogg is a household name among Hispanics both here and in Latin America. Together we will deliver the best available entertainment, to the U.S. Hispanic community."

Tickets range in price from $30 to $85 and are available through Ticketmaster Online at www.ticketmaster.com and at venue box offices.

The tour is being supervised and managed by CIE USA, the leading live entertainment company serving the Latin American community in Mexico, South America, Spain and the U.S. Miami-based local promoter Arie Kaduri, and his staff at NYK, will assist with tours logistics. OCESA Presents Inc., CIE's New York-based International Promoter division, develops and executes international concerts, touring theatricals, sporting events, and other entertainments, with high profile acts of entertainers and professional athletes etc., focusing on the Latin market.

OCESA PRESENTS Inc./CIE Events was named POLLSTAR Magazine's International Promoter of the Year, 2002, at the Concert Industry Awards Held at the Kodak Theatre, Hollywood, February 8, 2003.

About Kellogg Company

With 2002 sales of $8.3 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading manufacturer of convenience foods such as cereal bars, frozen waffles, toaster pastries, cookies, and crackers. The company also produces natural and vegetarian foods.

Founded in 1906 and dedicated to providing nutritious, good-tasting foods, Kellogg has manufacturing facilities in 19 countries and sells its products in more than 180 countries. Kellogg brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Nutri-Grain, Cheez-It, Morningstar Farms, and Kashi. For more information, visit Kellogg's web site at www.kelloggs.com.