Mar 14, 2003

Kellogg Launches Four-City Gospel Sing Off Junior Choir Competition

BATTLE CREEK, Mich. - Young people in four U.S. cities will share their vocal talent and gospel music heritage with the nation beginning this month with the launch of "Kellogg's Gospel Sing Off Junior Choir Competition."

The competition is set for the greater Atlanta, Chicago, Detroit and Washington, D.C. areas. A panel of gospel music industry professionals will judge the youth gospel choirs, with presentations evaluated on performance quality, presentation and technical merit. Each local competition will be televised exclusively on The Word Television Network.

"Youth choirs are the pride and joy in the church because they represent the spirited voices of tomorrow," said Dr. Bobby Jones, host and executive producer of BET's Bobby Jones Gospel, who will serve as the celebrity host of the Kellogg's Gospel Sing Off held in Atlanta. "I applaud Kellogg for its support of our youth."

Four local prizes will be awarded to the churches of the winning choirs. First prize is $5,000; second prize is $2,500; third prize is $1,000 and fourth is $500. All first place winners will also become eligible for a $10,000 grand prize and an opportunity to perform in the July 24-27 Bahamas' National Arts Festival Gospel Concert.

Each competing youth choir must submit a CD recording with two songs: a rendition of the historic Negro spiritual "In That Great Gettin' Up Morning" and a gospel selection of their choice. Fifteen semi-finalist junior choirs will compete against each other in their respective cities. To be eligible for competition, junior choirs must have 10 to 30 performers, between the ages of 8-17. Entries must be received by March 31.

"Kellogg is proud to recognize the youth participating in the Gospel Sing Off," says Celeste Clark, vice president, Kellogg. "We salute their dedication to the art of gospel music and are honored to showcase their talent."

Entering choirs must also submit an official entry form, signed parental consent form for each member and 400 box tops per choir from Kellogg's Frosted Flakes, Apple Jacks, Smacks, Corn Pops or Froot Loops cereals, 10 oz. size or larger.

The "Kellogg's Gospel Sing Off Junior Choir Competition" is being promoted through in-store promotional displays and radio advertisements. To enter or to learn more about the youth gospel competition, please log on to or call 1-877-SING-OFF.

With 2002 sales of more than $8 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg's products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit the Kellogg's web site at .