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KICK-START A HEALTHIER LIFESTYLE FOR THE NEW YEAR
Dec 20, 2002
KICK-START A HEALTHIER LIFESTYLE FOR THE NEW YEAR

And lose up to 6 pounds with the Kellogg'stm Special Ktm Kick-Start Diet
Battle Creek, MI, December 20, 2002 - As the New Year fast approaches, it's time to find an easy, motivating way to lose a few pounds and kick-start a healthier lifestyle. Almost 65 percent of all men and women in the U.S. are overweight or obese , and research shows that reducing just 5 percent to 10 percent of excess body weight is enough to lower the risks of many chronic diseases . Plus, with 36 percent of Americans admitting to being on a diet at any given time and looking for simple, easy weight-loss solutions , the Kellogg's Special K Kick-Start Diet is just the New Year resolution that they need.

What is the Kellogg's Special K Kick-Start Diet?

  • The Kellogg's Special K Kick-Start Diet is a proven weight-loss method, tested at Purdue University.
  • Participants eat a 31g serving of Kellogg's Special K, Kellogg's® Special K® Red Berries or Kellogg's® Smart Start® cereal with 2/3 cup of skim milk and fruit for breakfast, then again instead of either lunch or dinner for two weeks.
  • Participants are encouraged to eat fresh fruit and vegetables for snacks and consume beverages as normal.
Why take part in the Kellogg's Special K Kick-Start Diet?
  • It gets results - on average, participants lost around 4.2 pounds over two weeks and some lost up to 6 pounds.
  • It's easy to follow - no complicated food decisions to make or weighing and measuring.
  • There are no meetings to attend - participants can follow the plan in the home or the office, all on their own.
  • There's no special food to buy - cereal is a staple food and over one-fifth of households in the U.S. have a box of Kellogg's Special K in their kitchen.
  • Research shows that a diet rich in calcium from dairy products may help keep weight off and reduce body fat content . (It is recommended that calcium be taken in divided doses of no more than 500mg at one time (50 percent DV), regardless of its source, to maximize its absorption, and that a maximum of 500mg be consumed from supplements per day .
  • One serving of Kellogg's® Special K®, Kellogg's® Special K® Red Berries or Kellogg's® Smart Start® cereal with 2/3 cup of skim milk is an excellent source of calcium and provides 20 percent of the recommended daily value - or nearly one-half of the daily calcium requirement in the two meals.
  • It's a great way to begin achieving a healthier lifestyle - research shows that regularly eating cereal for breakfast is important in keeping those pounds off long-term.
Why lose weight?
  • Almost 65 percent of all men and women in the U.S. are categorized as overweight or obese.
  • On average, adults are gaining 1 to 3 pounds per year, from eating 10 to 30 calories more than they need each day, be it from foods or beverages or the fact that 40 percent have an inactive lifestyle.
  • Reducing just 5 percent to 10 percent of excess body weight is enough to lower the risks for many chronic diseases.
Barriers to weight-loss:
  • The 2002 Gallup Study of Dieting and the Market for Dieting Products and Services revealed the most important factors when selecting a diet program:
  • Over one-half of those surveyed wanted it to be easy to follow.
  • Almost one-half of people didn't want to go to meetings.
  • Over one-third didn't want to buy any special foods.
  • Over one-third wanted something that would help them change habits in the long term.
Guidelines:
  • The Kellogg's Special K Kick-Start Diet is not recommended for people who are pregnant; are breast-feeding; under 18 years of age or those with a BMI - body mass index - of less than 25.
  • Body Mass Index (BMI) is a measure of fatness or leanness and is calculated by dividing one's weight in pounds by one's height in inches squared and then multiplying by 703. If the BMI of an adult is below 18.5, he is considered underweight. A BMI between 18.5 to 25 indicates an adult is within a normal weight range. If the BMI of an adult is 25-30, he or she is probably overweight and anything more than 30 would suggest that he or she is obese.
  • Like any diet, anyone taking medication should consult his or her physician before commencing the Kellogg's Special K Kick-Start Diet.

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