Corporate & U.S. News

Battle Creek, MI, November 4, 2002 - - Just as the fall school term swings in to full gear, Kellogg (NYSE: K) introduces three new exciting Kellogg's® Pop-Tarts Snak-Stix® flavors: Cookies & Creme, Caramel Chocolate and Double Chocolate. Now in supermarkets nation-wide, the new flavors give kids and teens more ways to enjoy the great Kellogg's® Pop-Tarts taste they've come to love in the morning as a delicious after-school snack.

The launch of these tasty flavors coincides with the 2002 Top Ten American Idols Live! Tour. Pop-Tarts Snak-Stix is the proud sponsor of the 30-city arena tour, which began on October 8, 2002 and runs through November 20, 2002, starring the top 10 finalists from FOX's summer hit television show, American Idol: Search for a Superstar.

These, portable break-apart sticks are now available in: Cookies & Creme, a dark chocolate dough with vanilla icing and a creamy vanilla filling; Caramel Chocolate, a chocolate dough with chocolate icing and a delicious caramel filling; and Double Chocolate, a chocolate dough with chocolate icing and a rich chocolate filling. All three flavors feature fun icing drizzles on top.

Pop-Tarts Snak-Stix is the perfect snack solution for on-the-go kids and teens. Their fun, portable packaging makes them an easy treat to grab before after-school activities or part-time jobs, and with six stix per pack, they're perfect for sharing with friends.

"Today's kids are often as busy as adults, always running from one activity to another, " says Mark Baynes, Vice President Marketing, Morning Foods Division. "With Pop-Tarts Snak-Stix parents can be sure their kids take a quick break from their busy day and enjoy a delicious snack to rejuvenate them before moving on to their next activity."

Pop-Tarts Snak-Stix® are currently available nationally in packages of six for a suggested retail price of $1.99. For more information on Pop-Tarts Snak-Stix, please visit

For more information:

Hill & Knowlton
Kimberly Lutes

With 2001 sales of about $8 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts and ice cream cones. The company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, Nutri-Grain®, Special K®, Rice Krispies®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr's®, Plantation®, Ready Crust® and Kashi®. Kellogg products are manufactured in 19 countries and marketed in more than 160 countries around the world. For more information, visit Kellogg's Web site at or Keebler's Web site at

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