Kellogg to Expand Special K Product Line into Diet and Nutrition Aisles
PRNewswire-FirstCall
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., June 23 /PRNewswire-FirstCall/ -- Kellogg Company (NYSE: K) is extending its popular Special K® product line into the diet and nutrition sections of grocery and drug stores with the launch of three innovative, protein-fortified products designed to meet consumers' evolving shape management needs: Special K20™ Protein Waters, Special K™ Protein Snack Bars and Special K™ Protein Meal Bars. They will be available in November and are the first products to come from the company's new Health & Wellness Division.

The new products complement the current Special K offerings -- Special K cereals, cereal bars and snack bites -- and are fitting extensions of Kellogg Company's largest global brand. Great-tasting, convenient, nutritious and fortified with protein, these innovations offer easy solutions to help consumers address their weight management goals.

"Consumers have told us Special K cereal, cereal bars and snacks are important to them for breakfast and snacking," said Mark Baynes, senior vice president, marketing, Morning Foods Division, Kellogg Company. "These new, protein-fortified Special K products can help consumers stay on track throughout the day as they pursue their shape-management programs."

  Products
  Specifics about the new products include:

* Special K20 Protein Waters deliver five grams of protein per 16 oz. bottle with 50 calories. Special K20 is available in three flavors: Strawberry Kiwi, Lemon Twist and Tropical Blend. Suggested retail price for four 16-ounce bottles is $5.99.

* Special K Protein Meal Bars come in Chocolate Peanut Butter, Double Chocolate and Strawberry. Each bar has 10 grams of protein, 190 calories and is a good source of 13 vitamins and minerals and an excellent source of calcium. Suggested retail price for a box of six bars is $5.98, or $1.29 for an individual bar.

* Special K Protein Snack Bars contain delicious chocolate with 110- calories per bar, four grams of protein and are a good source of nine vitamins and minerals. They are available in Chocolate Peanut and Chocolate Delight. Suggested retail price for a box of six bars is $3.99, or $.89 for an individual bar.

Kellogg Company will launch a full marketing campaign, including TV and print, to support the new products.

"Retail acceptance of our new products for the pharmacy aisle of grocery stores and the diet and nutrition aisles of drug stores has been extremely positive," said Baynes. "The new products complement and extend the equity of the Special K brand, and will offer consumers more options to help achieve their weight management goals."

About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop- Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/ .

SOURCE: Kellogg Company

CONTACT: Media Contact: Jill Saletta, +1-269-961-3799,
Media.Hotline@kellogg.com , Investor Contact: Neal H. Goldner,
+1-269-961-3392, neal.goldner@kellogg.com , both of Kellogg Company

Web site: http://www.kelloggcompany.com/

Company News On-Call: http://www.prnewswire.com/comp/483375.html