Corporate & U.S. News

Battle Creek, Mich. − Carr's® crackers is partnering with Bon Appétit magazine and chefs Ben Ford and Michael Chiarello to help make entertaining easy during the summer months. The Carr's crackers Web site (www.carrscrackers.com) features simple recipes, easy summer entertaining tips and information on how to win a gourmet catered summer party arranged by Bon Appétit.

"People are extremely busy these days and don't always have time to prepare food or entertain the way they would like," said Los Angeles-based chef Ford. "During the summer we all want to spend more time outdoors and less time in the kitchen. My new Carr's crackers recipes are flavorful, elegant and something any cook can be proud of."

Carr's crackers have long been a favorite of home entertainers because of their versatility and easy elegance, assets that Ford highlights in his recipes. The crackers come in a number of different flavors, and can be paired with virtually any food, making them perfect for entertaining. Ford's recipes are featured on the Carr's crackers web site, along with additional recipes from celebrated Napa Valley chef Michael Chiarello, host of Easy Entertaining with Michael Chiarello on the Food Network. Visitors to www.carrscrackers.com can enter the Carr's Special Occasion Sweepstakes for a chance to win a catered party for up to 10 guests. The deadline for entering the sweepstakes is August 22, 2006.

Ben Ford is one of Southern California's brightest culinary stars, having earned his kitchen stripes at such distinguished Los Angeles-area institutions as The Farm of Beverly Hills, Opus, Campanile and Chadwick. His latest venture, a new American gastropub called Ford's Filling Station, represents a new phase of his career. As Executive Chef, Ford utilizes the finest local ingredients to prove that truly good food doesn't have to be overly complicated.

Carr's crackers are a leader in the snacks field. The Carr's product line includes its signature original Classic Table Water crackers, as well as a variety of other savory crackers. The crackers can be found on grocery shelves nationwide and can be purchased on-line at the Carr's Web site. For additional product information, recipes, or to shop online, please go to www.carrscrackers.com.
About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at www.kellogg.com.

About Condé Nast Publications

Condé Nast Publications, a unit of Advance Publications, includes twenty-eight consumer magazines, five business to business publications, five destination web sites, the Condé Nast Media Group, and the Shared Services Centers.

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