Kellogg Teams with XBox in Highest Value Promotion Ever

CONTACTS: Jill Saletta, Kellogg Company, (269) 961-3799
Claire Burke, Hunter PR, (212) 679-6600
Brands Offer "Must Have" Xbox® Games and Merchandise in Time for Holiday Season

Battle Creek, Mich. — This holiday season, Kellogg Company (NYSE: K) is teaming up with Microsoft's Xbox 360 to bring the ultimate gaming experience "inside the box" of some of its most popular foods. As console sales peak and are at the top of every teen/tween wish list, Kellogg will offer game enthusiasts the chance to score Xbox mini-games, game rentals and merchandise. The partnership represents the highest value promotion the company has ever executed.

Beginning this month, Kellogg will insert one of five Xbox mini-games in specially marked boxes of many of its popular, ready-to-eat cereals, including Kellogg's Frosted Flakes®, Apple Jacks®, Corn Pops® and Cocoa Rice Krispies™. Fans can collect all five mini hand-held, color background video games — developed exclusively for Kellogg — to maximize their gaming adventures. Select cereal boxes will also offer free game rentals, through, including a 30-day free trial that is redeemable with two Universal Purchasing Codes (UPCs).

In addition, mail-in offers for Xbox knit hats, t-shirts, back sacks and instant win rewards will be available on packages of Kellogg's® Pop-Tarts® toaster pastries, Eggo® waffles and Kellogg-branded fruit flavored snacks.
"Kellogg is excited to partner with one of this year's hottest entertainment properties to give tweens and teens the chance to test drive some of the season's hottest gifts," said Marta Cyhan, vice president, Promotions, Kellogg Company. "Kellogg's continues to deliver the most excitement and the best value inside every box."

The Kellogg/Xbox partnership will be promoted through advertising and in-store merchandising.

About the Kellogg Company
With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The Company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, All-Bran, Special K, Mini-Wheats, Chips Deluxe, Sandies, Morningstar Farms, Famous Amos and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's™ web site at

About GameFly
GameFly™ is the leading online video game rental service. With a choice of more than 4,000 titles, GameFly offers the widest selection of games for the PlayStation® 2, PlayStation® 3, Xbox™, Xbox 360™, GameCube™, Game Boy™ Advance, Nintendo DS™, Nintendo Wii™ and PSP™ without the hassle of due dates or late fees. With plans starting at $14.95 a month, GameFly subscribers can rent one to four games at a time and keep them for as long as they like. Subscribers manage their GameQ™ online and receive games directly from the U.S. Postal Service via first class mail. GameFly is also a great source for high quality, used video games at exceptional prices. For more information and a free trial, please visit

®, TM, © 2006 Kellogg NA Co.
© 2006 Microsoft Corporation. Microsoft, Xbox, Xbox 360, Xbox Live, and the Xbox logos are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
© 2006 GameFly, Inc.