Kellogg's Special K® Serves Up the Chocolatey Taste Women Love Without the Guilt
New Kellogg's Special K® Chocolatey Delight™ Cereal Gives Women a Great- Tasting Evening Snack Option to Help Meet Weight-Management Goals
PRNewswire
BATTLE CREEK, Mich.
(:K)

BATTLE CREEK, Mich., Dec. 27 /PRNewswire/ -- What woman hasn't been there? It's late in the evening, the TV is on, and it's time for a little relaxation. Then, the desire for a delicious snack strikes; it's that critical time when even the best weight-management intentions can be easily derailed. Kellogg Company comes to the rescue with new Special K® Chocolatey Delight™ that lets women indulge in an evening snack without the guilt.

(Photo: http://www.newscom.com/cgi-bin/prnh/20061227/CLW018 )

Women face "moments of truth" all day long -- times when the temptation for a great-tasting snack are the strongest. These desires often trigger feelings of guilt among women dedicated to meeting their weight-management goals. New Special K® Chocolatey Delight™ cereal -- featuring lightly toasted rice cereal flakes with decadent chocolatey pieces -- provides a delicious, lower-calorie option that satisfies those yearnings for a chocolatey snack.

Great Chocolatey Taste Without the Guilt

Women looking for a way to lose weight without as much sacrifice can replace their evening snack with a bowl of Special K® Chocolatey Delight™ cereal. Research shows by replacing a higher-calorie evening snack with a lower-calorie snack, like a bowl of Special K® Chocolatey Delight™ cereal, women may lose weight. A serving of Special K® Chocolatey Delight™ and a half cup of fat-free milk contains 160 calories, compared to 344 calories in average evening snacks eaten after 6 p.m., according to the National Health and Nutrition Examination Survey.

Another Snacking Solution from Special K®

Women's eating habits can swing dramatically good to bad throughout the day, including during the evening hours, according to an August 2005 study by Insight Research Group for Kellogg Company. New Special K® Chocolatey Delight™ cereal joins an entire line of Special K® products developed to help women stay on track with their weight-management goals.

"We know from talking with women that they want simple tips and tools, not rules, to help them meet their weight-management goals," said Kellogg Company's Alan Gravely, vice president of health and wellness marketing. "Special K® is committed to providing weight-loss solutions that work the way women want them to, by offering real foods, like new Special K® Chocolatey Delight™ cereal, that help them meet their weight-loss goals without feeling deprived."

In addition, Special K® Chocolatey Delight™ is another snack women can enjoy as they participate in the Special K® Challenge -- a weight- management program developed by Special K® that helps women drop up to six pounds in just two weeks.

New Special K® Chocolatey Delight™ cereal will be available in stores nationwide on Jan. 1. Learn more about new Special K® Chocolatey Delight™ cereal by searching for "Special K" at http://www.yahoo.com/.

About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20061227/CLW018
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Kellogg Company

CONTACT: Jared Myers of Ketchum, +1-412-456-3553, or
jared.myers@ketchum.com, for Kellogg Company

Web site: http://www.kelloggcompany.com/

Company News On-Call: http://www.prnewswire.com/comp/483375.html