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After Nearly 80 Years, Snap!™ Crackle!™ & Pop!™ Welcome Company to the Bowl
Kellogg's® Launches New Rice Krispies® with Real Strawberries

BATTLE CREEK, Mich., Jan. 11 /PRNewswire/ -- In an overscheduled, time- crunched world, Kellogg's® Rice Krispies® is all about helping moms and kids find time to connect - to set aside some time in the morning, listen to the sounds of Snap!™ Crackle!™ & Pop!™ from the bowl and let the conversation flow from there. Now, those moments are about to get even better.


New Rice Krispies® with Real Strawberries combines traditional Rice Krispies® with strawberry pieces, adding real fruit to this favorite cereal of nearly 80 years. Rice Krispies®, no doubt one of mom's childhood favorites that stirs up fond memories, is now helping deliver that same breakfast experience to her children.

"Moms have an affinity for Rice Krispies® from when they were little girls - something they now want to share with their children," said Tamara Howe, Rice Krispies® brand manager. "Our research shows that those same girls - today's moms - are demanding more real fruit in their children's foods, while today's kids want more taste. So adding real, delicious fruit to a cereal mom has loved since she was a child was a natural fit."

For nearly 80 years, Kellogg's® Rice Krispies® - the only cereal that talks to you - has been a breakfast favorite. Now, that same Snap!™ Crackle!™ & Pop!™ continues to beckon children to the bowl with the promise of delicious, real fruit. Kellogg's® new Rice Krispies® with Real Strawberries is now available on grocers' shelves nationwide. For more information on Rice Krispies® and other fun ways moms and kids can connect over breakfast and beyond, visit

About Kellogg Company

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at

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SOURCE: Kellogg Company

CONTACT: Allison Costello of Ketchum, +1-412-456-3741, or , for Kellogg Company

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