BATTLE CREEK, Mich., Jan. 17 /PRNewswire-FirstCall/ -- The Kellogg Company is launching itself into the fast-growing trail-mix granola bar category with the introduction this month of new Nutri-Grain™ Fruit & Nut Bars. With more fruit and nuts than the leading competitor, Nutri-Grain™ Fruit & Nut Bars burst with premium ingredients for natural energy any time of day.
Nutri-Grain™ Fruit & Nut Bars are chock-full of Virginia peanuts grown in the Virginia-Carolina region, California almonds, whole-grain oats and real fruit pieces for a bar that is visibly different than the competition. The bars are available in two delicious flavors -- Berry & Almond and Cranberry, Raisin & Peanut.
"With this latest addition to the product line, Nutri-Grain™ is taking the brand into new territory, creating a trail-mix granola bar that can be enjoyed any time of day," said Doug VanDeVelde, vice-president of marketing and innovation, WPBS*. "New Nutri-Grain™ Fruit & Nut Bars combine the heritage of the Nutri-Grain™ brand with the popularity of granola-based snacks in a delicious way using natural, premium ingredients consumers demand."
New Nutri-Grain™ Fruit & Nut Bars provide a delicious and satisfying solution for busy moms looking for a snack that offers energy for everyday tasks. Whether for a mid-day energy lift for themselves or an after-soccer snack for the kids, Nutri-Grain™ Fruit & Nut Bars deliver with premium, natural ingredients.
New Nutri-Grain™ Fruit & Nut Bars will be available nationwide in January 2007 for a suggested retail price of $3.39 per six-bar box.
Nutri-Grain™ Fruit & Nut Bars are a good source of fiber with three grams. With 120 calories per serving and 3.5 grams of fat, consumers can enjoy them as part of an overall healthy diet. For more information on Nutri- Grain™ Fruit & Nut Bars and healthier snacking, visit http://www.nutrigrain.com/.
About Kellogg Company
With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles and meat alternatives. The company's brands include Kellogg's, Keebler, Pop- Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at http://www.kelloggcompany.com/.