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Kellogg Challenges One Million Women to Fight Heart Disease with a Simple Pledge of Love for Their Hearts
American Heart Association Gets a Dime for Every Woman Promising to Love Her Heart in 2007*

BATTLE CREEK, Mich., Feb. 6 /PRNewswire/ -- Starting Feb. 1, Kellogg is urging women to log on to and take the Smart Start® Healthy Heart "Love Your Heart Pledge." By completing the pledge, women promise to take care of their hearts and help fight heart disease by being more physically active, learning risk factors associated with heart disease, such as blood pressure and cholesterol, relaxing more, curbing unhealthy behavior and eating healthier.

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For each pledge made in 2007, Kellogg Company will donate 10 cents to the American Heart Association's "Go Red For Women" movement, with a goal of one million pledges -- or up to $100,000 in donations. No purchase is necessary to participate.

To reach this goal, Kellogg also is asking women to encourage their friends and family to join the campaign through a "Tell Your Friends" option at the end of each pledge. The pledge reads:

  * I promise to be physically active.
  * I promise to learn my numbers (cholesterol and blood pressure).
  * I promise to relax more.
  * I promise to curb unhealthy behavior.
  * I promise to eat right.
  * This is my pledge to myself and to the people I care about.
  * Starting today, I promise to love my heart.

  It Takes Two -- Smart Start® and You

Although heart disease ranks as the leading killer of women in the United States, 42 percent of women aren't fully aware of the prevalence of heart disease, according to a survey(1) conducted on behalf of Kellogg's® Smart Start® Healthy Heart cereal. The Smart Start® Healthy Heart survey revealed some surprising facts about how much women really know about heart disease.

  * Eighty-three percent of respondents acknowledge knowing their blood
    pressure is important, but one in four admit that they do not know their
    blood pressure.
  * Of the 78 percent of women surveyed who know cholesterol levels are
    important, only 41 percent actually know their own cholesterol level.

"A key component of the Smart Start® Healthy Heart "Love Your Heart Pledge" is to learn your two numbers -- your cholesterol and blood-pressure measures, which indicate your risk level for heart disease," says Dr. Annabelle Volgman, a noted cardiologist from Rush University Medical Center who has partnered with Kellogg Company to help increase awareness of heart disease among women. "If your numbers indicate an increased risk of heart disease, chances are you can make simple changes to improve your heart health."

Smart Start® Healthy Heart is the first national cold cereal that contains oat bran that may help lower cholesterol as well as potassium and low sodium that may help lower blood pressure -- all key to improving heart health. Smart Start® Healthy Heart is now available in new Cinnamon Raisin flavor as well as Smart Start® Original and Maple Brown Sugar.

For more valuable information about heart disease, or to complete the Smart Start® Healthy Heart "Love Your Heart Pledge," please visit

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at

  *   up to $100,000
  (1) The Smart Start Healthy Heart survey was conducted by Braun Research
      and fielded among 500 women via telephone December 12-17, 2006.  The
      margin of error is +/- six percent.
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SOURCE: Kellogg Company

CONTACT: Allison Costello of Ketchum for Kellogg Company,
+1-412-456-3741, or

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