Kellogg Focuses on Innovation With 2007 New Product Line-Up
Tasty new product offerings appeal to a variety of consumer needs, including convenience and health and wellness
PRNewswire
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., Feb. 8 /PRNewswire/ -- Kellogg Company is bringing more innovation to the grocery aisles with a wide variety of products appealing to consumers of all ages. Kids will enjoy fun, new taste variations to some of their favorite brands, while adults will appreciate several new healthy and convenient meal and snack alternatives.

"We're delighted to introduce a broad range of new product initiatives that deliver on a variety of consumer needs," said Graham Petersen, senior vice president, innovation, Kellogg North America. "We have a proven track record of innovation with more than 15 percent of our sales coming from new product innovations this year."

Kellogg's new products include:

Health and Wellness: Adult Cereals, Bars and Waters. New cereals and cereal bars provide nutrition in every great-tasting bite, while consumers have even more options from Special K to help with weight management.

   - Smart Start is the first nationally available cold cereal to contain
     ingredients that may help lower both blood pressure and cholesterol.
     New Smart Start Cinnamon Raisin cereal features crunchy, cinnamon
     toasted oat bran flakes, tossed with plump raisins.
   - Special K Chocolatey Delight cereal features delicious chocolatey
     pieces that can help satisfy the desire for something sweet --
     especially in the evening -- without derailing weight management goals.
   - Special K Protein Meal and Snack Bars offer delicious, convenient
     solutions to help consumers stay on track with their weight management
     goals.
   - Special K2O Protein Waters -- the first broadly available brand of
     protein waters -- contain five grams of protein and are available in
     three tasty flavors, including Strawberry Kiwi, Lemon Twist and
     Tropical Blend.
   - Special K Honey Nut Cereal Bars blend the great taste of nuts and
     golden honey in 90 calories per bar.

Health and Wellness: Wholesome and Convenient Snacks. These new, flavorful snacks offer more options for nutritious snacking without sacrificing taste.

   - Nutri-Grain Fruit and Nut Bars are available in two flavors - Berry &
     Almond and Cranberry, Raisin & Peanut - and are made with premium
     Virginia peanuts or California almonds along with whole oats and
     delicious fruit pieces to provide a natural energy boost any time of
     day.
   - All-Bran crackers - available in both Multi-Grain and Garlic Herb --
     are bite sized and have a light, crispy texture with the goodness of
     wholesome grains and five grams of fiber per serving.
   - Right Bites, in two great new flavors, Keebler Right Bites Fudge Shoppe
     Grasshopper cookies and Grahams Cinna Bites crackers, offer consumers
     satisfying snack options with only 100 calories per pack.

Breakfast Alternatives: These new products offer appealing vegetarian options for a hot, convenient breakfast.

   - Morningstar Farms Breakfast Starters Classic Scramble is a tasty
     mixture of crumbled veggie sausage, red potatoes, diced peppers and
     chopped onions.  Just add eggs for a great way to begin the day.
   - Morningstar Farms Veggie Bites are available in two flavors -- Country
     Scramble and Eggs Florentine -- and offer a delicious combination of
     eggs, melted cheese and veggies wrapped in a crispy multi-grain
     breading.

Kid Favorites. Innovative offerings provide kids with great-tasting variations on some favorite Kellogg foods.

   - Rice Krispies with Real Strawberries cereal contains all the cheery
     sounds of original Rice Krispies cereal, now with real strawberry
     pieces to please moms and kids alike.
   - Cocoa Krispies ChocoNilla cereal fuses chocolatey and vanilla flavors
     to deliver one great-tasting cereal.
   - Eggo Stuffed French Toaster Sticks are bursting with favorite toppings
     in two flavors -- Maple Syrup and Strawberry.
   - Eggo Buttery Maple Syrup Minis combine two great flavors in a mini Eggo
     waffle.

Great-Tasting Snack Ideas. Unique Cheez-It Stix, exciting new Pop-Tarts flavors and the rich tastes of chocolate, cheesecake and peanut butter will provide ultimate enjoyment for adults and kids alike.

   - Cheez-It Stix - available in Cheddar and White Cheddar flavors -- are
     crackers built for kids with real cheese baked into every bite.
   - Keebler Dunking Delights Sandwich Cookies are available in two
     delightful flavors -- Chocolate and Cheesecake -- and have a unique
     narrow shape to make dunking in milk easier than ever.
   - Pop-Tarts Hot Chocolate offer the delicious flavors of hot chocolate
     and marshmallows in every toasted bite, while Pop-Tarts Strawberry
     Cheese Danish incorporates the tasty flavors of strawberries and cream
     cheese into a fun and exciting new Pop-Tarts option.
   - Rice Krispies Treats Chocolatey Peanut Butter, made with toasted rice
     cereal and real peanut butter, dipped in chocolatey fudge for an extra
     tasty delight.

  About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Company's web site at http://www.kelloggcompany.com/.

SOURCE: Kellogg Company

CONTACT: Kelly O'Malley, +1-314-721-8121; or Kellogg Company Media
Hotline, +1-269-961-3799

Web site: http://www.kelloggcompany.com/

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