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Simplify the Morning Scramble
Morningstar Farms® Introduces Classic Scramble Breakfast Starters

Morningstar Farms® Introduces Classic Scramble Breakfast Starters

Battle Creek, Mich. (February 12, 2007) — Who has time for a traditional breakfast these days? You do! Fortunately, there is a great new way to start the day that will please the palate and save time. New Morningstar Farms® Classic Scramble Breakfast Starters take the guesswork out of making a traditional breakfast in just ten minutes. The Classic Scramble Breakfast Starters are not only easy to make, but are a nutritious choice for breakfast. The delicious blend of red potatoes, veggie sausage, green and red pepper strips, and onions, cook in a warm skillet with a teaspoon of oil. Simply add your own eggs, and season with salt and pepper to taste.

"Eating a good breakfast is important because it revs up your metabolism and energizes you for the busy day ahead," said Regina Ragone, M.S., R.D. "Plus, a breakfast that offers a balance of nutrients from more than one food group helps you get a head start on meeting your daily needs."

Whether you're preparing a weekend brunch for family, entertaining friends or just getting yourself ready for the day, the Classic Scramble makes breakfast a snap. Serve with whole wheat toast and low-fat milk for a complete breakfast, or wrap the scramble in a tortilla when you're on the go.

The Morningstar Farms Classic Scramble Breakfast Starters will be available in the frozen food aisle of grocery stores nationwide beginning in March. The suggested retail price is $3.99.

Morningstar Farms foods are available in nearly every major grocery store chain nationwide. For more than 25 years, Morningstar Farms has offered meatless alternatives for people who care about great taste and great nutrition. Visit for easy recipes, fun food ideas and more.

About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's website at

Kate Northrup
Hunter Public Relations

Kris Charles
Morningstar Farms

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