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Rise and Dine: Morningstar Farms® Introduces Veggie Bites for Breakfast


Battle Creek, Mich. (February 12, 2007) — Bite into a delicious combination of egg whites, melted cheese and veggies wrapped in a multi-grain breading, and say good morning to a delicious, new way to start the day. Morningstar Farms is adding two new flavors to its Veggie Bites line — Eggs Florentine and Country Scramble — which offer an easy alternative to the traditional omelette, so you can enjoy a quick and tasty breakfast anytime. Ready in less than two minutes in the microwave, Eggs Florentine and Country Scramble are a great start to a convenient and nutritious hot breakfast, whether at home, in the office, or on the go.

Morningstar Farms® Eggs Florentine Veggie Bites — For a little taste of Tuscany, the savory blend of perfectly cooked egg whites, spinach, and Mozzarella and Provolone cheeses are wrapped in a multi-grain breading for a tasty, eye-opening part of breakfast.

Morningstar Farms® Country Scramble Veggie Bites — This fresh-from-the-farm taste of egg whites, Cheddar cheese, chopped peppers and onions, and veggie sausage, all wrapped in a multi-grain breading, gives sausage and egg lovers a new reason to enjoy a morning meal.

Both flavors offer a good source of protein and more than one food group in every bite, which can help get you through a busy morning. Eggs Florentine (10 grams protein) and Country Scramble (11 grams protein) are the perfect pairing of taste and nutrition to add to a satisfying morning meal.

The Eggs Florentine and Country Scramble Veggie Bites will be available in the frozen food aisle of grocery stores nationwide beginning in March. The suggested retail price is $3.99.

Morningstar Farms foods are available in nearly every major grocery store chain nationwide. For more than 25 years, Morningstar Farms has offered meatless alternatives for people who care about great taste and great nutrition. Visit for easy recipes, fun food ideas and more.

About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's website at

Kate Northrup
Hunter Public Relations

Kris Charles
Morningstar Farms

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