Kellogg Company Named to "World's Most Ethical Companies" List by Ethisphere Magazine
PRNewswire-FirstCall
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., May 10 /PRNewswire-FirstCall/ -- Kellogg Company was named one of the World's Most Ethical Companies by Ethisphere Magazine, a national publication dedicated to illuminating the important correlation between ethics and profit. The elite list of companies were recognized for their strong leadership in ethics and compliance, advancement of industry discourse on social and ethical issues, and positive engagement in the communities in which they operate.

"Kellogg Company has a rich history of corporate social responsibility -- a history that has grown and evolved to meet the complexities of today's business world and the challenges of a global society," said Neil Nyberg, Vice President of Ethics & Compliance, Kellogg Company. "Our founder, W.K. Kellogg, built the company on a foundation of integrity. That legacy continues to guide our company and our people."

Ethisphere Magazine, has a circulation of 65,000 global Board members, CEOs, General Counsel, Chief Ethics and Compliance Officers and institutional investors, offers insight to on gaining market share and creating sustainable competitive advantage through ethical business practices and corporate citizenship.

The editors of the magazine chose fewer than 100 companies from a several thousand organizations that they analyzed over a six-month period. "This was a rigorous process that identified a select group of companies that were unequalled in their industries for their commitment to ethical leadership and corporate social responsibility. These organizations go beyond making statements about doing business ethically; they translate those words into action," said Alex Brigham, executive editor of Ethisphere Magazine.

The process included reviewing companies' codes of ethics, litigation and regulatory infraction histories; evaluating investment in innovation and sustainable business practices; looking at companies' activities to improve corporate citizenship; studying nominations from senior executives, industry peers, suppliers and customers; and working with consumer action groups for feedback and rating.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's website at http://www.kelloggcompany.com/

About the Ethisphere Council

The Ethisphere Council was created in 2006 by Corpedia, a leader in risk assessment and eLearning for ethics and compliance, the Practising Law Institute, a non-profit organization committed to enhancing the professionalism of attorneys and others and LexisNexis, a leading provider of comprehensive information and business solutions; and formed with support from such leading corporations as Deutsche Telekom, Time Warner, Dresser Industries, Avaya and Kraft, the council is dedicated to the research, creation, and sharing of best practices in ethics, compliance, and corporate governance among its membership companies. It also focuses on the development and advancement of its members through increased efficiency, innovation, tools, mentoring, advice, and unique career opportunities. More information on membership can be found at http://www.ethisphere.com/.

SOURCE: Kellogg Company

CONTACT: Kris Charles of Kellogg Company, +1-269-961-3799,
Media.hotline@kellogg.com; or Jennifer Avrhami of Ethisphere Magazine,
+1-480-941-8497, Jennifer@mindspace.net

Web site: http://www.kelloggcompany.com/
http://www.ethisphere.com/

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