Take Back Breakfast With Kellogg's® Special K® Cereals
New Review Confirms People Who Eat a Daily Cereal Breakfast Maintain a Healthier Weight

BATTLE CREEK, Mich., May 30 /PRNewswire-FirstCall/ -- Skipping breakfast has more implications than just mid-morning hunger pains. A new review, published in the Nutrition Bulletin (June 2007) verified that people who eat cereal for breakfast regularly tend to have a lower body mass index (BMI) and are less likely to be overweight than those who do not eat cereal for breakfast regularly.

Kellogg Company sponsored the evaluation of published studies on breakfast cereal and body weight. Researchers at Ashwell Associates Ltd. and Oxford Brookes University (U.K.) conducted a comprehensive review of nine studies to see whether people who eat cereal for breakfast regularly tend to have a lower average BMI and are less likely to be overweight than those who do not eat breakfast regularly, or opt for alternatives like eggs or meat for breakfast.

"From our analysis, it is evident that there is a clear relationship between regular breakfast cereal consumption and lower BMI. This relationship is seen across nearly all the studies examined. It suggests that eating breakfast cereals regularly in the morning can be one factor in helping you to maintain a healthy weight," said the study's first author, Anne de la Hunty, independent nutrition science consultant, Ashwell Associates Ltd.

Other lifestyle factors may also contribute to the findings. For example, breakfast cereal tends to be lower in fat and calories than some other common breakfast items, and is fortified with vitamins and minerals. In addition, choosing cereal for breakfast may be an indicator for an overall healthier lifestyle -- regular breakfast cereal eaters tend to exercise more and drink less alcohol than those who eat breakfast cereals infrequently.

"In committing to a healthy lifestyle, we know from talking with women that they want simple tips to help them meet their weight-management goals," said Kellogg Company's Kimberly Miller, vice president, Marketing, Morning Foods Division. "By simply choosing the Special K Breakfast™, consumers can take one step toward maintaining a healthy weight."

Special K® has been a leader in helping people manage their weight for more than 50 years and encourages everyone to Take Back Breakfast by choosing cereal for breakfast, taking one step toward maintaining a healthy weight.

For a healthy start to each day, the Special K Breakfast™ -- a serving of Special K® cereal, 1/2 cup skim milk, fruit and black coffee -- comes in at fewer than 250 calories. To mix things up throughout the week, choose one serving from any of the Special K® varieties: Original Special K®, Special K® Red Berries, Special K® Vanilla Almond, Special K® Fruit and Yogurt, Special K® Protein Plus or Special K® Chocolatey Delight.

For short- or long-term weight reduction, it's important to consult a physician or a registered dietitian to develop a diet plan to achieve personal weight-loss goals. Learn more tips and tools about how to Take Back Breakfast with the Special K® breakfast by searching for "Special K" at Yahoo.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's Web site at http://www.kelloggcompany.com/.

(1) http://www.cdc.gov/nccdphp/dnpa/nutrition/nutrition_for_everyone/healthy_weigh t/portion_size.htm

  (2) http://www.mypyramid.gov/guidelines/index.html
  (3) http://www.mypyramid.gov/pyramid/vegetables_tips.html
  (4) http://www.mypyramid.gov/guidelines/index.html
  (5) http://www.mypyramid.gov/pyramid/discretionary_calories.html

SOURCE: Kellogg Company

CONTACT: Allison Costello of Ketchum, +1-412-456-3741,
allison.costello@ketchum.com, for Kellogg Company

Web site: http://www.kelloggcompany.com/

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