The Keebler Elves™ Unveil Their Latest Innovation New Dipping Delights™ Sandwich Cookies

BATTLE CREEK, Mich., June 26 /PRNewswire-FirstCall/ -- What will they think of next? Straight from the Hollow Tree™ and the minds of the Keebler Elves™, comes a NEW sandwich cookie designed specifically for dipping in milk. Keebler™ Dipping Delights™ contain 0 grams trans fat* and are baked with extra care and passion. The cookies come in two delicious varieties-Chocolate with Vanilla creme and Graham with Cheesecake creme.

"Sandwich cookie eaters love to dip and dunk," said Susan Kwolkoski, brand manager, Kellogg Company. "Dipping Delights offer elfin' rich, delicious taste and the opportunity for a magical experience."

According to the 2006 Decision Analyst Consumption Study, milk is the beverage most often enjoyed with a sandwich cookie. And, since Dipping Delights wants to ensure that every snacking experience is uncommonly good, these sandwich cookies were designed with a long, narrow shape for easier dunking in milk. What's more, they come in six creative designs with dunking directions baked right onto the cookie.

Dipping Delights are available in grocery stores and mass merchandisers nationwide, with a suggested retail price of $2.99.

  *See nutrition label for more information

  About the Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, fruit snacks, cereal bars, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at

SOURCE: Kellogg Company

CONTACT: Jamie Gudenau of Hunter Public Relations, +1-212-679-6600 x226,; or Kris Charles of Kellogg Company, +1-269-961-3799,

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