Keebler Creates a Small Snack with Big Taste
Introducing New Club Puffed Crackers

Battle Creek, Mich. (June 27, 2007) — More proof that good things come in little packages - the delicious buttery taste of original Keebler Club crackers is now available in light, crispy cracker puffs that are perfect for enjoying on their own anytime, anywhere. Club Puffed crackers are the bite-sized, pillow-shaped snacks with a flaky, melt-in-your-mouth buttery taste that is sure to please.

According to the NPD Group's 21st Annual Report on Eating Patterns in America, snacking accounts for 20 percent of food consumed everyday in the U.S. People like variety, and New Club Puffed crackers can satisfy snackers' tastes for something different.

"Club Puffed crackers offer the buttery taste of Club in a convenient snack format," said Raj Joshi, Senior Director, Brand Marketing, Crackers. "Its small, perfectly puffed shape makes it ideal for all snacking occasions whether at work, play or on-the-go."

Club Puffed, available in original and multi-grain, bring a little something extra to everyday snacking. Available at grocery stores and mass merchandisers nationwide beginning in July 2007, the suggested retail price is $3.59.

About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler,

Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's website at

News media contacts: Jamie Gudenau
Hunter Public Relations
(212) 679-6600 x226

Kris Charles
Kellogg Company
(269) 961-3799