Sunshine® Cheez-It® Big Cheese Tour 2007 Celebrates America's First "Big Cheeses"
700 Pound Cheddar Cheese Carving of Mount Rushmore to Go on Tour

Battle Creek, Mich. (July 3, 2007) — Get ready for Mount Rushmore to roll into your town this summer! Instead of granite from the Black Hills of South Dakota, the profiles of U.S. presidents Washington, Jefferson, T. Roosevelt, and Lincoln will be carved out of real cheese as part of the Cheez-It® Big Cheese Tour. The 700 pound portable cheddar cheese version of our nation's first grand fromages, created by veteran cheese carver, Troy Landwehr, will help raise awareness of products made with 100 percent real cheese.

"This is a fun and exciting opportunity to showcase Cheez-It's real cheese taste and celebrate our country's first ‘big cheeses,'" said Raj Joshi, senior director, brand marketing, crackers. "We bring big cheese taste in every little bite, so commissioning a carving of big cheeses and going on a Big Cheese Tour seemed very fitting,"

From July 15 through August 15, "Mount Rushmore," which will be housed in a refrigerated glass-windowed tour bus, will swing through ten cities as part of the Cheez-It Big Cheese Tour, including stops in St. Louis, Minneapolis, Milwaukee, Indianapolis, Detroit/Battle Creek, Cincinnati, Baltimore, Washington, D.C., Philadelphia and Boston.

Although cheese lovers will not be able to eat the Mount Rushmore cheese sculpture, they will be able to enjoy viewing this unique carving and can pick up a favorite Cheez-It snack, made with 100% real cheese baked right in, at grocery stores across America.

About Troy Landwehr
Troy Landwehr, renowned cheese carver, started carving cheese at the age of 12 as part of a 4-H project at The Great Wisconsin Cheese Festival in Little Chute, Wis. He now does cheese carvings for many local and national events, including the "Late Show with David Letterman," "Best Damn Sports Show" and "Monday Night Football," as well as weddings, special events and private functions. Mr. Landwehr has discovered cheddar as the best medium for carving due to its nice balance of oil and moisture and its ability to maintain shape at room temperature.

About Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, fruit snacks, cereal bars, frozen waffles and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg's Web site at

Contacts: Beth Gordon
Hunter Public Relations
(212) 679-6600 x261

Kris Charles
Kellogg Company
(269) 961-3799