Sticking To Big Cheese Taste
Sunshine® Cheez-It® Snacks Introduce Cheez-It Stix™

Battle Creek, Mich. (July 24, 2007) — Just when you thought snacking couldn't get any tastier or more fun . . . it just did! Are you ready for some Super Tasty Irresistibly Xtra-cheesy crackers? With the same one-of-a-kind, cheese taste of Cheez-It® brand snacks, new Cheez-It Stix™ have a specially designed shape and complex crunch to capture the real cheese baked into every bite.

Available in both cheddar and white cheddar, Cheez-It Stix join the Cheez-It family of snacks and are baked with real cheese. Both Cheez-It Stix varieties offer a crispy, fresh taste that moms can feel good about and kids will love. Perfect for snacking or adding cheesy crunch to your favorite dishes, Cheez-It snacks offer something for everyone in the family. Cheez-It snacks are bursting with big cheese taste.

"We baked more fun into Cheez-It Stix to give these crackers an exciting twist with an elongated shape and big cheese taste," said Raj Joshi, Senior Director, Brand Marketing, Crackers. "The new look and added layers of crunch create a snack both adults and kids will enjoy."

Cheez-It Stix has a suggested retail price of $2.99. Cheez-It Stix and Cheez-It snacks are available in grocery stores and mass merchandisers nationwide. For more information, visit

About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, fruit snacks, cereal bars, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg's Web site at

Contacts: Beth Gordon
Hunter Public Relations
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