Kellogg Introduces New Pop-Tarts SplitzTM
Combining Two Crazy GoodTM Flavors In One Bite

Battle Creek, MI — (July 25, 2007) — Pop-Tarts® toaster pastries have been a household name for many years. But how do you choose from the many great flavors? With Pop-Tarts SplitzTM you don't have to! These NEW toaster pastries pair two different icings and fillings, side-by-side creating a two-in-one-of-a-kind toaster pastry, delivering a fun new way to enjoy this family-favorite snack. Pop-Tarts Splitz are available in two yummy flavors—Chocolate-Vanilla and Strawberry-Blueberry.

"Combining delicious flavors so you can enjoy two Pop-Tarts in one just seemed like a Crazy GoodTM idea" says Michael Sargeant, associate brand manager, Kellogg Company. "Kids of all ages are sure to love Pop-Tarts Splitz, giving them a new and entertaining way to enjoy one of their favorite foods."

NEW Pop-Tarts Splitz are fully baked and ready to eat straight from the box, warmed in the toaster or enjoyed as a delicious frozen snack. No matter what time of day, they are sure to satisfy. The new toaster pastries feature two icing designs with sprinkles and squiggly lines. The classic Pop-Tarts flavors kids have enjoyed for years can now be eaten one side at a time or bitten through the middle for a combination of flavors that are Crazy Good!

Pop-Tarts Splitz are available in grocery stores, mass merchandisers and specialty stores nationwide. For more information, please visit


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About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, fruit snacks, cereal bars, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg's Web site at

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