Corporate & U.S. News

Jeans Don't Lie
After a Summer of Indulgence, Fall into Stylish, Smaller Jeans with Help from Special K and Celebrity Stylist Robert Verdi

BATTLE CREEK, Mich., Sept. 19 /PRNewswire-FirstCall/ -- After the pools have closed and the final backyard summer barbecue wraps up, it's time to get ready for fall. That's when the ultimate moment of truth sets in -- will last season's jeans still fit or was summer one long vacation from steady weight management?

There's no fooling the jeans -- many women ditch the scale and use a favorite pair of jeans as the barometer for weight-management success. So for consumers whose jeans are a bit tight around the waist, Kellogg's® Special K® is here to help. Beginning in September, Special K® is offering a way to drop up to a jeans size in two weeks(1) and receive a $10 voucher toward a new pair of jeans.

Dropping a Jeans Size Just Got Easier

Fitting rooms often sound like an aerobics class with all the bending and stretching to get the jeans on and zipped. Instead of using fitting room calisthenics to fit into jeans, take the Special K Challenge™ this fall to drop up to a jean size in just two weeks(1).

Not only will Special K help consumers lose weight and drop up to a jean size, but they'll help towards the cost of new, stylish jeans. When purchasing specially marked packages of Special K® products, participants can get a $10 voucher toward the cost of a new pair of stylish jeans.

Consumers can receive the $10 voucher by mailing five tokens and a completed official order form from the Special K® products, including any of the Special K® Cereals, Special K® Cereal Bars, Special K™ Snack Bites, Special K® Eggo® Waffles and the recently added Protein Product line that includes Special K2O™ Protein Water, Special K™ Protein Meal Bars and Special K™ Protein Snack Bars.

To ensure consumers get the best jeans for their new shape, Special K has teamed up with celebrity stylist Robert Verdi to offer participants tips on choosing the best styles for their new shape. "There are jeans for every body shape and size. With the help of the Special K Challenge™ there is no reason to be a 'denim don't' this fall," says Verdi. "A new pair of fabulous jeans is a great way to show the world your new slimmer figure."

Drop Into Your Jeans with the Special K Challenge™

The Special K Challenge™ is a simple, great tasting way to drop up to a jean size in just two weeks. The Challenge takes the guesswork out of weight loss by telling consumers to replace two meals with a Special K® Cereal or Meal Replacement Bar followed by a reasonable, healthy third meal. The Special K Challenge™ includes a broad range of Special K® products to meet many taste and flavor preferences, and consumers also have a chance to add additional variety with the third meal. And the more options, the more likely consumers are to succeed with their weight-loss goals. For full details on The Special K Challenge™ visit

Cereal like Special K® Red Berries jumpstarts the morning, and the Special K2O™ Protein Water is great for mid-afternoon refreshment. For on-the-go women, there are the Special K™ Protein Meal Bars and for an afternoon snack, try the Special K™ Protein Snack Bars. Looking your best in your new fall jeans just got easier with the help of all-day, weight-loss solutions from Special K®.

The Special K Challenge™ and Drop a Jeans Size promotion begins this fall. Learn more about the promotion and about customizing The Challenge with your favorite Special K® products by searching "Special K" at Yahoo!

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Web site at

  1. Consult a physician before starting any diet or exercise program.
     Average waist circumference reduction when replacing meals with two
     cereal meals is 1.3 inches. Weight loss may vary.

SOURCE: Kellogg Company

CONTACT: Allison Costello, +1-412-456-3741,, for Kellogg Company

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