They're Gr-r-reat®! Georgia's Little League® Baseball Champs To Be Featured On Packages Of Kellogg's Frosted Flakes®


BATTLE CREEK, Mich., Oct. 26, 2007 — They've "earned their stripes" on the baseball diamond — now they've earned a place on the front of special Kellogg's Frosted Flakes® cereal boxes. The 2007 Little League Baseball World Series Champions from Warner Robins, Ga. will be featured on specially-marked packages throughout October and November.

The team from Warner Robins gained victory during August's Little League Baseball World Series in a dramatic 3-2 win against the Tokyo (Japan) Kitasuna Little League.

"The long road to Williamsport by the Warner Robins team is a tribute to kids everywhere who work hard and do their best," said Roxanne Bernstein, senior brand manager, Kellogg's Frosted Flakes. "The team's great character and display of sportsmanship embodies the spirit of the Earn Your Stripes™ program. Winning is not always about the score at the end of the game — it's about how you play the game itself."

The Kellogg's Frosted Flakes brand team works to help kids be their best through its Earn Your Stripes program. With inspiration from Tony the Tiger®, the Earn Your Stripes program is designed to encourage kids to eat right, be more active and work hard to achieve all of their goals.

As a presenting sponsor of the Little League Baseball World Series, Bernstein said it was only fitting that a Kellogg's Frosted Flakes cereal box feature this team — so in sync with the values of the Earn Your Stripes program — on the front of the box. The Warner Robins team is the first Little League World Series Championship team to be featured on a package of Kellogg's Frosted Flakes.

Fans can line up to have their boxes personally autographed by the champs themselves during special appearances at select Kroger and Publix stores in Warner Robins, Ga. Package availability will be limited to stores within the Georgia region.

Little League enthusiasts also have an opportunity to show their support for the team by visiting the Peter J. McGovern Little League Museum in Willamsport, Pa, where the box featuring the Warner Robins champions will be on exhibit.

About Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's Web site at

Media Contact:
Kris Charles