AN A-MAIZE-ING BEAST AND ISLAND FRESH TOSTADAS WITH PINEAPPLE-AVOCADO SALSA ARE TOP CREATIONS
Morningstar Farms® Announces the Veggie Creations Contest Winners

AN A-MAIZE-ING BEAST AND ISLAND FRESH TOSTADAS WITH PINEAPPLE-AVOCADO SALSA ARE TOP CREATIONS
Morningstar Farms® Announces the Veggie Creations Contest Winners

Battle Creek, Mich. (October 30, 2007) — Veggie enthusiasts, artists and culinary aficionados showcased how they see veggies differently by submitting photos/videos and recipes to the first-ever Morningstar Farms® Veggie Creations Contest on www.seeveggiesdifferently.com.

Melissa Pantel-Ku of Chagrin Falls, Ohio created the winning photo/video entry entitled, "The Unicorn: An a-MAIZE-ing beast." Selected by veggie sculptor and founder of Veggy Art, James Parker, Melissa has won a trip for two to Bunol, Spain for La Tomatina Festival. This festival boasts the world's largest tomato fight, which takes place during a week-long celebration of art and culture.

Renowned vegetarian chef and produce expert, Curtis Aikens, selected "Island Fresh Tostadas with Pineapple-Avocado Salsa" as the contest's winning recipe. Its creator, Karen Gulkin of Simpsonville, S.C. will now have the opportunity to sharpen her veggie creativity skills with a class in veggie sculpting. As the winner of the recipe portion of the Veggie Creations Contest, Karen has earned a trip for two to Virginia for a hands-on veggie-sculpting class from James Parker.

The Veggie Creations Contest received over 100 submissions between the photo/video and recipe categories. Judge James Parker was especially impressed by The Unicorn: An A-MAIZE-ing Beast because its creator was able to take a single vegetable, corn on the cob, and see it from so many different perspectives. The subject of the winning photo was fashioned completely from corn on the cob, using fresh and dried kernels, a dried cob, the husks, the stems and the corn silk, as well as a piece of baby corn for the horn.

"When I was shucking corn, I noticed that an ear of corn has parts that look like so many different things so I challenged myself to see what I could make using only corn," commented Melissa Pantel-Ku. "As a breast cancer survivor and mom of two young children, I understand the importance of eating your vegetables. Being a survivor and a mom has also taught me to slow down, to enjoy playing with my food and to see veggies differently!"

Curtis Aikens chose the Island Fresh Tostadas with Pineapple-Avocado Salsa as the contest's winning recipe because he was intrigued by Karen's creative interpretation of this traditional recipe. "The refreshing combination of juicy pineapple and avocado with Jamaican Jerk seasoning gives this customarily light dish a satisfying edge," commented Aikens.

Karen enjoys expressing her creativity by developing original recipes for her family and neighborhood gatherings. She points out that her recipes tend to have a Mexican influence and the Island Fresh Tostadas with Pineapple-Avocado Salsa is no exception.

"My intention was to take this traditional Mexican dish in a new direction by adding a fun island flair with a bit of sophistication," said Karen Gulkin. "My daughter and I love to eat avocados, so I thought it would be exciting to combine the freshness of our favorite healthy snack with the sweetness of pineapple and the spicy heat of Jamaican Jerk. I used the Morningstar Farms Meal Starters Veggie Steak Strips to make the dish heartier to satisfy a more refined appetite."

The Veggie Creations Contest began on April 11, 2007 and closed on June 27, 2007, submissions were featured on www.seeveggiesdifferently.com.

"The Veggie Creations Contest was a huge success. We received a number of very impressive entries," commented Jim Poppens, vice president marketing, frozen foods, Kellogg Company. "The contestants demonstrated the same kind of passion and creativity that Morningstar Farms puts into developing it products."

Morningstar Farms foods are available in nearly every major grocery store chain nationwide. For more than 30 years, Morningstar Farms has offered veggie alternatives for people who care about great taste and great nutrition. Visit www.seeveggiesdifferently.com for easy recipes, fun food ideas and more.

®, ™, ©2007 Kellogg NA Co.

About the Kellogg Company
With 2006 sales of almost $11 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles, and veggie foods. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Special K, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the company's website at www.kelloggcompany.com.
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Contact: Stephanie LaDue
Hunter Public Relations
212/679.6600
sladue@hunterpr.com

Thuy-An Wilkins
Morningstar Farms®
269/961.3799
media.hotline@kellogg.com