Morning Indulgence Without the Guilt
Special K® Unveils the Newest Addition to its All-Day, Weight-Management Portfolio - Special K® Cinnamon Pecan Cereal
PRNewswire-FirstCall
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., Dec. 31 /PRNewswire-FirstCall/ -- Making New Year's resolutions is easy. Keeping them is the hard part, especially for weight managers. Resolutions made on the first day of the New Year can be challenging to keep through the first month. Special K® developed a new cereal with cinnamon and pecans to help weight managers satisfy their taste buds and stick to their New Year's resolutions -- new Special K® Cinnamon Pecan cereal.

New Special K® Cinnamon Pecan cereal makes eating breakfast not only great tasting, but better for you. The new cereal combines a satisfying and delicious combination of light and crunchy cinnamony flakes with real pecans to help weight managers stick to their New Year's resolutions without sacrificing great taste. As part of the Special K Breakfast™ -- a serving of Special K® Cinnamon Pecan cereal with skim milk, fruit and black coffee -- weight managers can enjoy a great-tasting breakfast that's less than 250 calories.

"Special K Cinnamon Pecan is the latest offering from Special K that reinforces the brand's commitment to providing weight managers with great- tasting foods that help them meet their goals without the feeling of sacrifice," said Jennifer Garrett, director of nutrition marketing, Kellogg Company.

Start the Day and Year Right

By making the decision to start the day right with a balanced breakfast, weight managers are taking an important first step in maintaining a healthy weight. A review published in the Nutrition Bulletin (June 2007) confirms that people who eat cereal for breakfast daily maintain a healthier weight. By choosing a cereal breakfast like a Special K Breakfast™ each morning, weight managers can take one step toward maintaining a healthy weight.

"When you can have great-tasting foods that you feel are an indulgence without the guilt, it makes keeping resolutions and sticking to a weight- management plan easier," said Dr. Christine Dumas, author, reporter and weight-management expert. "The Special K Breakfast™ is a good example of a well-rounded breakfast that is the first key to staying on track with weight- management plans," said Dumas.

The Special K Breakfast™ is low in fat, and fortified with vitamins and minerals. With the satisfying and delicious combination of light and crunchy cinnamony flakes with real pecans, weight managers can take pleasure in eating breakfast. Learn more about new Special K® Cinnamon Pecan cereal by searching "Special K" at Yahoo!

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Web site at http://www.kelloggcompany.com/.

SOURCE: Kellogg Company

CONTACT: Tamara Kilgore of Ketchum for Kellogg Company, +1-412-456-3745,
Tamara.Kilgore@Ketchum.com

Web site: http://www.kelloggcompany.com/

Company News On-Call: http://www.prnewswire.com/comp/483375.html