Experience Pop-Tarts® Toaster Pastries on a Whole New Level
Now With One Serving of Whole Grain, Everybody Wins
PRNewswire-FirstCall
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., Jan. 15 /PRNewswire-FirstCall/ -- Moms seek foods that are great tasting, fun and popular among kids, yet also good for them. Sometimes finding foods that her family loves and that she can feel good about serving seems like a daunting task. Search no further -- Pop-Tarts® Toaster Pastries with One Serving of Whole Grain are the newest Pop-Tarts® that deliver whole grain and fiber moms demand with the great Pop-Tarts® taste kids love.

Available in two flavor varieties, Strawberry and Brown Sugar Cinnamon, each serving of Pop-Tarts® Toaster Pastries with One Serving of Whole Grain provide 16 grams of whole grains, a full third of the recommended 48 grams we should eat every day.

"As the original and leading toaster pastry, the Pop-Tarts® brand recognizes the need to offer our consumers choices," says Dr. Jennifer Garrett, director, nutrition marketing at Kellogg. "Whether that's no frosting, lower fat or enhancing nutritional value by adding whole grains and fiber, Pop-Tarts® Toaster Pastries offer a broad range of flavors and ingredients to personalize for different consumer demands."

Get on the Grain Train

Fewer than 10 percent of Americans get their recommended daily servings of whole grains each day(1). Moms are looking for ways to add these to their kids' diets. Follow these tasty tips to make sure your kids get the whole grains and fiber you demand, and the great taste and fun they desire:

  -- Sneak It In: Add crushed, whole-grain cereal to your kids' favorite
     foods like pancakes, cookies and muffins. Or, add extra beans to taco
     dips and chili for added fiber.

  -- Grains with Global Taste: Try whole-wheat pasta for Italian night and
     corn tortillas for your next fiesta.

  -- Grains on the Go: Start the day with a nutritious breakfast, rich in
     whole grains. When in a rush, a portable, fun option like Pop-Tarts®
     Toaster Pastries with One Serving of Whole Grain helps your kids get
     the whole grain and fiber they need while eating a favorite food.

  -- Fabulous Fruity Fiber: Stir up a fruit smoothie, or add fresh fruit to
     your kids' yogurt cups.

  -- Experiment: Introduce new grains like spelt and barley.

Fortified with six vitamins and minerals, each serving of Pop-Tarts® Toaster Pastries with One Serving of Whole Grain provides one serving of whole grains (16 grams) and is a good source of fiber (3 grams).

Pop-Tarts® Toaster Pastries with One Serving of Whole Grain will be available nationwide in the cereal aisle of grocery retailers in January 2008 with a suggested retail price of $1.99 per box.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at http://www.kelloggcompany.com/.

(1)Based on a study from the U.S. Department of Agriculture included in a November 2007 Economic Research Service report summary.

SOURCE: Kellogg Company

CONTACT: Susanne Norwitz, of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com, or Allison Costello, for Kellogg Company,
+1-412-456-3741, allison.costello@ketchum.com

Web site: http://www.kelloggcompany.com/

Company News On-Call: http://www.prnewswire.com/comp/483375.html