To Top or Dip? That is the Question
Town House(R) Revolutionizes the Snacking Experience with Flipsides(TM)

BATTLE CREEK, Mich., Jan 22, 2008 /PRNewswire/ -- No longer will pretzel lovers have to attempt the delicate balancing act of topping a pretzel. Nor will they have to sacrifice the pretzel taste they love. Town House(R) Flipsides(TM) revolutionizes the snacking experience.

Town House(R) Flipsides(TM) is the perfect marriage of two favorite party snacks -- the cracker and the pretzel. Available in Original and Cheddar flavor, Town House(R) Flipsides(TM) is the pretzel cracker that party hosts can rely on for any occasion. It combines the versatility of a cracker with the taste of a pretzel. No longer are pretzels stuck on the dipping-only side of the snack table.

"Town House Flipsides is the new must-have snack for entertaining," said Raj Joshi, senior director, Kellogg Company. "Initial taste-test results indicate that consumers have flipped for Town House Flipsides. A significant number of taste testers indicated that they would buy the pretzel cracker."

Snack on the Flipside

Town House(R) Flipsides(TM) gives snack lovers the ultimate snacking experience. They can enjoy the versatility of crackers with pretzel taste. Town House(R) Flipsides(TM) holds toppings from cheese to chocolate, to any of your favorite spreads and dips.

"Pretzels and crackers are two great snacks to serve when entertaining; however, pretzels are hard to top and crackers do not have the taste that pretzel lovers enjoy. Town House Flipsides address both needs," said Joshi. "Town House Flipsides gives consumers a truly revolutionary snacking experience."

For more information about Town House(R) Flipsides(TM), visit www.keebler.com.

About Kellogg Company

With 2006 sales of almost $11 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Plantation, Ready Crust and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's Web site at www.kelloggcompany.com.

SOURCE Kellogg Company

http://www.kelloggcompany.com