Introducing New Special K Bliss™ Bars:
Enjoy a Unique, Exciting Flavor Combination that Helps You Commit to Your Resolution

Enjoy a Unique, Exciting Flavor Combination that Helps You Commit to Your Resolution

BATTLE CREEK, Mich., February 11, 2008 — We all know the type — the woman who seems to have it all together, all the time. She spends her days running from one place to the next, all the while smiling and looking as fabulous as ever. But in the back of her mind is that wayward resolution to meet her weight-management goals. Special K Bliss™ bars — the newest Special K® snack option that offers women a unique snacking experience — are here just in time to help women recharge their New Year's resolutions.

New Special K Bliss™ bars come in two exciting flavor combinations: Chocolatey Dipped Raspberry and Chocolatey Dipped Orange. With their tantalizing combination of sweet fruit-flavored pieces, crispy cereal and a chocolatey bottom layer, Special K Bliss™ bars offer women bold flavor combinations of chocolate and fruit that, at 90 calories, help them get on track toward weight-management goals.

"Women are always committing to their weight-management goals, and seek sensible, great-tasting snacks to help them stay committed," said Dr. Jennifer Garrett, director of nutrition marketing for Kellogg Company. "Special K Bliss™ bars are a snack women can feel free to truly enjoy as they pursue their weight-management goals."

Enjoy Unique Flavor Combinations
New Special K Bliss™ bars present an immensely palatable way to snack. With their exciting combination of fruit and chocolate taste and the coveted crispness of crunchy cereal, they allow women to enjoy a delicious snack while recommitting to their weight-management goals.

Special K Bliss™ bars have 90 calories, 2 grams of fat, 1 gram of saturated fat and 0 grams of trans fat per serving. Each bar contains 0 milligrams of cholesterol, 70 milligrams of sodium and 9 grams of sugar. They will be available on grocers' shelves in the cereal aisle nationwide beginning January 2008 for a suggested retail price of $3.49 per six-bar box.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE:K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Gardenburger, Famous Amos, Carr's, Plantation, Ready Crust, Bear Naked and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at
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Thuy-An Wilkins
Kellogg Media Hotline

Allison Costello