Pop-Tarts® Toaster Pastries Offers American Idol Fans First Access to One of the Summer's Hottest Concert Tours

BATTLE CREEK, Mich., May 6 /PRNewswire-FirstCall/ -- Attention "American Idol" fans! Be the first to purchase tickets to see this season's "American Idol" finalists perform live in an exclusive opportunity from Pop-Tarts® toaster pastries!

Beginning May 14, fans will have a chance to purchase pre-sale tickets for the 2008 Pop-Tarts Presents American Idols Live! Tour by logging onto http://www.poptarts.com/ and obtaining a special password to buy concert tickets before they are available to the general public. The password will appear on Poptarts.com starting May 13. Fans can purchase up to eight tickets per household for any of the concert dates.

"We know fans want to see their favorite Idols perform, and we're thrilled to provide them with first access to purchase tickets for this summer's tour," said Etienne Patout, Director, Pop-Tarts toaster pastries. "As the presenting sponsor for the American Idols Live! Tour again this year, we're looking forward to another fantastic tour."

The Pop-Tarts Presents American Idols Live! Tour will feature the top 10 contestants from "American Idol" Season 7. The concert tour will kick off on July 1 in Glendale, Ariz. and will make its final stop on September 13 in Tulsa, Okla. This is the seventh year the Pop-Tarts brand has been the presenting sponsor of the tour.

Fans can also share their favorite "American Idol" tunes with friends and family using a new mini MP3 speaker, courtesy of Pop-Tarts toaster pastries. Tokens may be collected from specially-marked packages of Pop-Tarts toaster pastries to put toward the exclusive American Idol mini MP3 speaker, which works with all MP3 players, CD players and personal radios. Speakers available while supplies last.

The full schedule for 2008 Pop-Tarts Presents American Idols Live! Tour is as follows:

  Date           Location               Venue

  July 1         Glendale, AZ           jobing.com Arena
  July 2         San Diego, CA          San Diego Sports Arena
  July 3         Fresno, CA             Save Mart Center
  July 5         Las Vegas, NV          Thomas & Mack Center
  July 7         Los Angeles, CA        Staples Center
  July 8         San Jose, CA           HP Pavilion
  July 9         Sacramento, CA         ARCO Arena
  July 11        Portland, OR           Rose Garden
  July 12        Tacoma, WA             Tacoma Dome
  July 14        West Valley City, UT   The "E" Center
  July 18        St. Louis, MO          Scottrade Center
  July 19        Rosemont, IL           Allstate Arena
  July 20        Columbus, OH           Schottenstein Center
  July 22        Indianapolis, IN       Conseco Fieldhouse
  July 23        Cincinnati, OH         US Bank Arena
  July 24        Detroit, MI            Joe Louis Arena
  July 26        Toronto, ON            Air Canada Centre
  July 27        Rochester, NY          Blue Cross Arena
  July 29        Pittsburgh, PA         Mellon Arena
  July 30        Newark, NJ             Prudential Center
  August 2       Atlantic City, NJ      Boardwalk Hall
  August 4       Long Island, NY        Nassau Coliseum
  August 6       Albany, NY             Times Union Center
  August 8       Hartford, CT           XL Center
  August 9       Worcester, MA          DCU Center
  August 10      Manchester, NH         Verizon Wireless Center
  August 12      Baltimore, MD          1st Mariner Arena
  August 13      Philadelphia, PA       Wachovia Center
  August 14      Washington, DC         Verizon Center
  August 16      Lexington, KY          Rupp Arena
  August 17      Charlotte, NC          Time Warner Cable Arena
  August 18      Duluth, GA             Arena at Gwinnett Center
  August 20      Sunrise, FL            BankAtlantic Center
  August 21      Tampa, FL              St Pete Times Forum
  August 24      Houston, TX            Toyota Center
  August 25      Dallas, TX             American Airlines Center
  August 26      Bossier City, LA       CenturyTel Center
  August 28      Oklahoma City, OK      Ford Center
  August 29      Kansas City, MO        Sprint Center
  August 31      Minneapolis, MN        Target Center
  September 2    Green Bay, WI          Resch Center
  September 3    Grand Rapids, MI       Van Andel Arena
  September 4    Cleveland, OH          Wolstein Center
  September 6    Bridgeport, CT         Arena at Harbor Yard
  September 7    Providence, RI         Dunkin Donuts Center
  September 8    Wilkes Barre, PA       Wachovia Arena
  September 10   Ft. Wayne, IN          Allen County War Memorial Coliseum
  September 11   Evansville, IN         Roberts Stadium
  September 13   Tulsa, OK              BOK Center

  About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/.

About 19 Entertainment (A CKX Company)

Simon Fuller's 19 Entertainment is recognized as a leading creator, provider and promoter of globally successful music based entertainment, or "entertainment brands".

The company has attracted a unique collection of expertise in people who work together to integrate and leverage activity across television, film, touring, merchandising, music publishing, recording, artist / writer and producer management, sponsorship and promotion. Simon Fuller is the most successful British music manager of all time having sold over 116 million CDs in North America alone, and is known as the creator of "American Idol", the most valuable TV format in the world with an estimated value in excess of $2.5 billion.


AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance, touring for a variety of programming and multi-media production. AEG Live, the nation's second largest concert promotion and touring company is comprised of special event, broadcast and exhibition divisions, eleven regional offices and numerous state of the art venues nationwide. The company's national promotion arm is currently producing tours and productions including Bette Midler "The Showgirl Must Go On" and Cher at The Colosseum at Caesars Palace in Las Vegas and "Tutankhamun and the Golden Age of the Pharaohs," an international tour of the artifacts of King Tut.

AEG Live is a subsidiary of Anschutz Entertainment Group, one of the leading providers of live entertainment and sports in the world. AEG Live is dedicated to all aspects of live entertainment and multi-media production and is the second largest concert promotion, special event and touring company in the world. AEG Live has an international reach with regional and local presence in Los Angeles, New York, Las Vegas, London, Nashville, Houston, Dallas, St. Louis, Atlanta, Denver, Seattle and San Diego.

SOURCE: Kellogg Company

CONTACT: Media Hotline, Kellogg Company, +1-269-961-3799

Web site: http://www.kelloggcompany.com/