Kellogg Company Named to 2008's 'World's Most Ethical Companies' List by the Ethisphere Institute at the Forbes, Ethisphere Joint-Conference
PRNewswire
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., June 4 /PRNewswire/ -- The Ethisphere Institute, named Kellogg Company to Ethisphere's second-annual World's Most Ethical Companies list. Ethisphere, a think-tank dedicated to the research and promotion of profitable best practices in global governance, business ethics, compliance and corporate responsibility, revealed the award at the Ethisphere and Forbes joint-conference, "Driving Profit through Ethical Leadership," held on June 3rd. The list of World's Most Ethical companies will also be featured in the Q2 issue of Ethisphere Magazine.

"We are honored to be recognized by Ethisphere for our steadfast commitment to ethics and social responsibility," said Neil Nyberg, vice president and chief ethics and compliance officer, Kellogg Company. "Our founder, W.K. Kellogg, built our company on a foundation of integrity and respect, and our people are dedicated to continuing this legacy by living these values each and every day."

Researchers and analysts reviewed several thousand companies in order to determine the finalists, which included a rigorous, multi-step evaluation process. The 2008 World's Most Ethical Companies methodology committee is comprised of leading attorneys and government officials, professors and leaders who care about ethical and honest business practices.

"We applaud Kellogg Company. Kellogg is among the companies honored this year because they have developed impressive and meaningful ethical business practices, making them true standouts within their industries," said Alexander Brigham, executive director of Ethisphere Institute. "They go well beyond legal minimums, opting instead to bring about innovative ideas that contribute to the public well being. By their actions, they are forcing their competitors to follow suit or fall behind - truly embodying the notion that ethical business practices are more profitable in the long run."

The extensive research process included reviewing over 10,000 of the world's leading companies on six continents. Ethisphere analysts reviewed codes of ethics, litigation and regulatory infraction histories; evaluated investment in innovation and sustainable business practices; looked at companies' activities to improve corporate citizenship; studied nominations from senior executives, industry peers, suppliers and customers; and worked with consumer action groups for feedback and rating.

The day-long conference, which featured Forbes editors and executives from world-renowned corporations, universities and ethics organizations, focused on ethical culture and leadership and highlighted companies' experiences and ethical challenges, provided advice on preparing for ethical dilemmas and gave viewpoints from an investor's perspective. The conference culminated with recognizing Ethisphere Magazine's 2008 World's Most Ethical Companies at an evening awards dinner.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg's web site at http://www.kelloggcompany.com/ .

About Ethisphere Institute

The research-based Ethisphere Institute and associated membership group, the Ethisphere Council, are supported by more than 100 institutions and corporations, including Thomson West, the Practising Law Institute, the National Association of Corporate Directors, the Global Reporting Initiative, Corpedia and dozens of others. The Institute is dedicated to the research, creation, and sharing of best practices in ethics, compliance, and corporate governance among its membership companies. It also focuses on the development and advancement of individuals on its membership council through increased efficiency, innovation, tools, mentoring, advice, and unique career opportunities. Ethisphere Magazine is the quarterly publication of the Institute. More information on membership can be found at http://www.ethisphere.com/ .

The Ethisphere Institute publishes the globally-recognized annual World Most Ethical Companies Ranking™ as well as the Government Contractor Ethics Program Ranking™ and the upcoming Global Anti-Corruption Quotient.

SOURCE: Kellogg Company

CONTACT: Kris Charles, Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com, or Jennifer Avrhami, Ethisphere Magazine,
+1-480-941-8497 ext 119, Jennifer@mindspace.net

Web site: http://www.kelloggcompany.com/
http://www.ethisphere.com/

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