Kellogg Takes Blueberry Muffins From the Mixing Bowl to the Cereal Bowl
New Kellogg's® Frosted Mini-Wheats® Blueberry Muffin Cereal Combines the Taste of Blueberry Muffins with the Convenience of Cereal

BATTLE CREEK, Mich., July 10 /PRNewswire/ -- The blueberry muffin has long been a palate pleasing breakfast food, appearing in gift baskets and the center of breakfast tables for years. While the yearning for the great taste of blueberry muffins is abundant, the time today's moms have to bake them is sparse. But with new Kellogg's® Frosted Mini-Wheats® Blueberry Muffin cereal, the whole family can indulge in the classic blueberry muffin taste simply with milk and a spoon.

Frosted Mini-Wheats® Blueberry Muffin cereal features lightly sweetened, whole-grain wheat biscuits with the rich taste of blueberry muffins baked into every bite. With eight layers of crunchy whole-grain wheat, Frosted Mini- Wheats® cereal provides 85 percent of the daily-recommended amount for whole grains and about 20 percent of the daily-recommended value for fiber in just one serving.

"New Frosted Mini-Wheats Blueberry Muffin cereal is perfect for families that want a wholesome, convenient breakfast while enjoying a great blueberry muffin taste," said Matt Lindsay, senior brand manager, Frosted Mini- Wheats®. "Moms can appreciate the whole grains and fiber they're providing for the family, while everyone will enjoy the taste of blueberry muffins."

New Frosted Mini-Wheats® Blueberry Muffin cereal will be available in June at retailers nationwide, with a suggested retail price of $3.89. For a limited time, Frosted Mini-Wheats® Blueberry Muffin cereal will feature a FREE, mail-in rebate offer on pack. Consumers simply send in the completed rebate form along with a store receipt and UPC code to receive a full refund of the purchase price.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company web site at .

SOURCE: The Kellogg Company

CONTACT: Media Hotline, Kellogg Company, +1-269-961-3799

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