Two Bowls For a Buck: Cereal Breakfast is the Best Value Around
Kellogg cereals provide the value families are looking for
PRNewswire
BATTLE CREEK, Mich.
(NYSE:K)

BATTLE CREEK, Mich., Nov. 18 /PRNewswire/ -- Value is important to American consumers during these challenging times, but a good buy doesn't mean sacrificing standards. Kellogg Company has long provided families with healthful and delicious options such as Kellogg's® Rice Krispies®, Kellogg's Frosted Flakes®, Kellogg's Corn Flakes® and Kellogg's® Frosted Mini-Wheats®. It's reminding Americans that now a bowl of Kellogg's cereal is one of the best breakfast values around. In fact, with a $1 off coupon for any Kellogg's® cereal, the first two bowls are on us.

A bowl of Kellogg's® cereal is less than 50 cents per serving, including milk(1). Eating a cereal breakfast not only provides the critical nutrients to start the day, it tastes great too. By eating a cereal and milk breakfast with a serving of fruit for one month, a family of four can save hundreds of dollars. A simple price comparison shows that a quick-serve breakfast sandwich can cost around $2.48(2) and a bagel and coffee or juice from a fast-casual restaurant can cost $3.37(3). Spending $2 rather than $10, plus serving a breakfast everyone loves, is the value families are looking for.

Moms maintain high standards for their families. However, price isn't the only factor when shoppers look for a good value. For many, value includes nutrition, taste, convenience and trust: the ideals upon which Kellogg Company was founded more than a century ago.

"Breakfast has always been the most important meal of the day, and a cereal and milk breakfast is one of the smartest nutritional choices you can make for your family," said Tricia Siwajek R.D., Kellogg Company. "Moms have to make a lot of tough choices, but what to serve for breakfast doesn't have to be one of them."

Value, One Bowl at a Time

Serving a bowl of cereal and milk means moms don't have to compromise on convenience or price. Kellogg's® cereals provide critical nutrients and fortified vitamins and minerals for energy and healthy growth and development. Plus, cereal is quick and easy to prepare so families can spend more time together.

With more than 50 Kellogg's® cereals to choose from, there are always plenty of options available for moms to treat their families to a nutritious cereal and milk breakfast at a great value. Have the first two bowls on us, visit http://www.kelloggs.com/ for your $1 off coupon good for any Kellogg cereal. The coupon is available online through December 31, 2008 and redeemable through July 31, 2009.

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company (NYSE: K) is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at http://www.kelloggcompany.com/.

(1) Fifty cents per bowl with milk based on Information Resources FDMx national average price per pound for the franchise 26 weeks ending July 13, 2008. Wal-Mart not included.

(2) Mintel "Limited Service Breakfast" Report, 2008

(3) Mintel "Limited Service Breakfast" Report, 2008

SOURCE: Kellogg Company

CONTACT: Susanne Norwitz of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com, or Allison Costello of Ketchum, +1-412-456-3741,
allison.costello@ketchum.com

Web Site: http://www.kelloggcompany.com/