Special K™ Packs a Crunch With New Snack Crackers

Kellogg Company Introduces First Savory Offering From the Special K® Brand(1)


BATTLE CREEK, Mich., Dec. 30 /PRNewswire/ -- Vowing to lose weight in the New Year is a difficult resolution to keep, especially when best-laid plans can be derailed by afternoon snacks. Forty-four percent of women cite afternoons as the prime time for snacking(2). But the long stretch between lunch and dinner presents weight managers with a tricky moment of truth: how to satisfy their hunger without sacrificing their goals. New Special K® Crackers provide the perfect solution to afternoon munchies.


This year, weight managers can enjoy Special K® Crackers and remain committed to their goal. At 90 calories and eight grams of whole grains per 17 crackers, the brand's first-ever savory snack can help achieve a new you in the New Year.


Nine-in-10 women crave snacks during the day and nearly half say afternoon is their prime snacking time(3). And, because Americans tend to snack on something like chips or candy during these times(4), nearly half believe afternoon snacks are a threat to their weight-management goals. But afternoon munchies don't need to derail New Year's resolutions. New Special K® Crackers can help women snack on track and make their resolution a reality.


Special K® Crackers come in two delicious flavors, Italian Tomato & Herb and Multi-Grain. Both flavors pack a satisfying crunch, which is what 28 percent of women said they crave most in an afternoon snack(5). Both flavors come in eight ounce pantry packs and 90-calorie packs (six pouches per pack).


"We know from talking with consumers that planning snacks is important to assist in their weight-management goals while they are at work or on the go," says Julie Salmen, R.D., Kellogg Company. "But with a crunchy snack like Special K® Crackers, women now have a savory snack that provides eight grams of whole grain and one gram of fiber per 17 crackers to help them stay on track."


Kick Start the Day and Year with new Special K® Blueberry Cereal


Snacking on track is important to weight-management. But starting the day with a healthy breakfast is the first step to staying on track with weight-management goals. According to a review published in the Nutrition Bulletin (June 2007), people who eat cereal for breakfast daily maintain a healthier weight. This year, women have an exciting new breakfast option: Special K® Blueberry cereal. A tasty blend of crunchy rice, whole-wheat and blueberry flavored flakes combined with oat and blueberry flavored clusters gives women another delicious way to start the day out right with the Special K Breakfast™.


As part of the Special K Breakfast™  -- a serving of Special K® Blueberry cereal with skim milk, fruit and black coffee -- weight managers can start the day with a great-tasting breakfast that's less than 250 calories.


Resolve Your Resolution


This year kick start a healthier new you. Take the Special K® Challenge and lose up to six pounds in two weeks(6). Weight managers know that all-day support is the key to success. With addition of Special K Blueberry cereal and Special K® Crackers to the wide range of Special K® snacks, protein drinks, meal replacements and cereals, women have even more tools to snack smart, enjoy breakfast and keep their weight-management on track. To design your plan visit www.specialk.com.


About Kellogg Company


With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at www.kelloggcompany.com. For information on Kellogg Company's commitment to nutrition, visit www.kelloggnutrition.com.


(1) First savory snack in the U.S.


(2,3,5) Kellogg commissioned a telephone survey of 561 women 25-54 conducted by Opinion Research Corporation as a part of its weekly CARAVAN Omnibus survey. The margin of error is +/- 4%.


(4) NHANES 2001-2004


(6) Consult your physician before starting any diet or exercise program. Average weight loss when replacing meals with two cereal meals is five pounds. Weight loss may vary.

SOURCE: Kellogg Company

Web site: http://www.kelloggcompany.com/