Treat Yourself to Better Nutrition

Kellogg Company Raises the Bar on Nutrition with its New Kellogg's FiberPlus™ Antioxidants Bars

BATTLE CREEK, Mich., Jan. 7 /PRNewswire/ -- While less than 10 percent of Americans are consuming the recommended levels of fiber each day, fiber is only one of today's top nutrition concerns for Americans(1). Research shows that consumers are also seeking to add more antioxidants and other nutrients to their diets(2).

Now, Kellogg Company is making it easier for consumers to improve their nutrition with its new Kellogg's FiberPlus™ Antioxidants bars, which contain 35 percent of the daily recommended value of fiber(3), plus 20 percent of the daily recommended value of antioxidants vitamin E and zinc.

"Consumers are always looking for ways to add more fiber to their diets, and they know fiber is only one important part of overall nutrition," said Julie Salmen, R.D., nutrition business partner, Kellogg Company. "Kellogg's FiberPlus Antioxidants bars are a delicious way to enjoy both fiber and antioxidants in a snack."

According to the USDA, more than 90 percent of Americans are not getting the recommended levels of vitamin E in their diets today. Additionally, more than 30 percent of older adults are not consuming enough zinc(4). New Kellogg's FiberPlus™ Antioxidants bars, available in Chocolate Chip and Dark Chocolate Almond, provide a combination of fiber, antioxidants, calcium and seven grams of whole grains that promote better nutrition.

Figure skater and Dancing with the Stars champion Kristi Yamaguchi knows the importance of overall nutrition. As an athlete and a busy mom, she appreciates nutritious and great-tasting snacks.

"As a mom, I know it's often difficult to get enough nutrition," Yamaguchi said. "Foods like new Kellogg's FiberPlus Antioxidants bars are a great way to treat yourself to better nutrition."

New Kellogg's FiberPlus™ Antioxidants bars will be available in boxes of five, 1.2 ounce bars in the snack-bar aisle of grocery stores nationwide beginning in January 2009. Kellogg's FiberPlus™ Antioxidants bars have a suggested retail price of $3.09 per box.

    (1) NHANES 2003-2004
    (2) Wellness Lifestyle Insights 2007 by the Hartman Group, Inc.
    (3) Kellogg's FiberPlus™ Antioxidants snack bars contain 4-5 grams of
        total fat
    (4) NHANES 2001-2002

About Kellogg Company

With 2007 sales of nearly $12 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, and meat alternatives. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Club, Nutri-Grain, Rice Krispies, Special K, All-Bran, Mini-Wheats, Morningstar Farms, Famous Amos, Ready Crust and Kashi. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries around the world. For more information, visit the Kellogg Company Web site at For information on Kellogg Company's commitment to nutrition, visit

SOURCE: Kellogg Company

Web site: